Job Title

Job Description

Responsible for marketing of ACI solution products, including ICCA clinical information systems, IBE integration platform, and Capsule device connectivity solutions. Develop product marketing strategies and manage the full product lifecycle to drive business growth. Working under general supervision. The role participates actively in defining and handling the implementation of business policies, pricing strategies, and product configurations within the business unit's region, ensuring adherence to guidelines and maximizing market penetration. The role assists account teams in delivering compelling customer presentations that emphasize the clinical and technical value propositions.

Job Responsibilities:
• Ensures the development and execution of product modality sales plans, and implements strategic changes to unit policies to optimize operational effectiveness and sales performance, ensuring alignment with strategic objectives and market demands.
• Participates actively in defining and overseeing the implementation of business policies, pricing strategies, and product configurations within the BU's region, ensuring adherence to established guidelines and maximizing market penetration, working under general supervision.
• Maintains and updates CRM records with accurate customer interactions and sales data for products, ensuring timely data entry to support sales strategies, track engagement, and enhance customer relationships, while leveraging insights to improve sales processes and customer satisfaction.
• Assists stakeholders in delivering compelling customer presentations that emphasize the clinical and technical aspects of the value proposition, while effectively navigating competitive positioning and contributing to tender strategies and quotations.
• Supports concerned stakeholders in achieving business goals, including balanced selling and attainment of business unit annual operating plan (AOP) targets, and validates product forecasts through rigorous analysis and reporting.
• Provide input on sales tools, pricing strategies, and competitive threats, enabling Marketing to effectively support specialists and contribute valuable insights to business unit strategies.
• Prepares and delivers precise monthly business forecasts through meticulous lead and opportunity management, facilitating informed decision-making and resource allocation across the sales team.
• Tracks competition and industry changes, providing actionable feedback to sales and marketing organizations to enhance product offerings and maintain competitive advantage.
• Guides continuous improvement initiatives leveraging Lean methodologies to streamline sales processes, improve operational efficiency, and foster a culture of innovation and excellence within the commercial unit.
• Executes detailed market analyses and customer segmentation strategies to identify new opportunities and expand market share, contributing to sustained business growth and market leadership in modality sales.

Minimum required Education:
Bachelor's Degree in Business Administration, Marketing, Sales Management or equivalent.

Minimum required Experience:
3 years clinical informatics system marketing experience.
Preferred Education:

Bachelor’s degree
Preferred Skills:
• Go-to-market strategy development and execution

• Product positioning and value proposition development

• Product lifecycle management

• Competitive analysis and market intelligence

• Clinical marketing and KOL engagement

• Sales Presentations
• Regulatory Compliance
• Technical Product Expertise
• Lean Methodologies

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.