Sobre este puesto de Traditional Trade/Trade Marketing Manager en Kraft Heinz
Job Description
Job title: Traditional Trade/Trade Marketing Manager
Reports To: Commercial Excellence Manager
Department: Commercial / Trade Marketing
Location: El Tagamoa El Khames Commercial Office
Role Purpose
The Trade Marketing Manager is a strategic and operational powerhouse responsible for bridging the gap between Brand Strategy and Sales Execution.
This role demands an expert in Route-to-Market (RTM) design and Revenue Growth Management (RGM) who can maximize investment efficiency, optimize commercial terms, and design flawless channel strategies across Traditional Trade Channel networks in Egypt. The ideal candidate will move beyond traditional visibility execution, using data analytics to drive strategic pricing, mix optimization, and trade spend productivity.
Key Responsibilities
1. Revenue Growth Management (RGM) & Commercial Analytics
- Own the RGM agenda for the Egypt market (from commercial standpoint), focusing on the key pillars: Pricing Strategy, Promo Optimization, Commercial Terms, and Pack/Portfolio Mix.
- Analyze trade promotion effectiveness (ROI analysis) to shift spending away from low-performing discounts toward high-yield commercial activations.
- Monitor market pricing dynamics and elasticity to recommend optimized consumer pricing and margin structures for both distributors and retailers.
- Drive portfolio mix optimization, ensuring high-margin Stock Keeping Units (SKUs) are prioritized across relevant channels.
2. Rigid Route-to-Market (RTM) Design & Optimization
- Collaborate with sales leadership to architect, evaluate, and refine the country’s RTM frameworks to expand numeric and weighted distribution.
- Develop channel-specific "Picture of Success" (PicS) standards, defining exactly what right execution looks like on the shelf for every channel (Traditional Trade Channel).
- Design and deploy distributor capability programs and incentive frameworks that align partner behavior with Kraft Heinz’s volume and value targets.
3. Channel Strategy & Trade Activation
- Translate category and brand strategies into highly actionable, channel-specific trade marketing plans.
- Build & Access Loyalty Programs across the top wholesalers on a quarterly and yearly basis and measure/analyze post
- Allocate and manage the Trade Marketing budget with strict accountability, ensuring data-driven allocation between channels.
- Lead the development of impactful Point of Sale Materials (POSM) and category management initiatives that improve shopper conversion at the shelf.
4. Performance KPI & Execution Tracking
- Establish, monitor, and enforce commercial execution KPIs, including Share of Shelf, Planogram compliance, and secondary placement targets.
- Implement rigorous tracking systems to reduce Out-of-Stock (OOS) occurrences during key promotional windows.
5. Cross-Functional Integration
- Act as the core commercial pivot point, aligning Brand Marketing, Sales Execution, Finance, and Demand Planning.
- Provide robust input into the S&OP (Sales and Operations Planning) process, translating trade calendars into accurate volume forecasts.
Qualifications & Experience
- Experience: 5 years of commercial experience within the FMCG sector, with a minimum of 3 years strictly focused on Trade Marketing, Category Management, or Revenue Growth Management (RGM).
- Technical Expertise: Proven, hands-on experience in mapping/restructuring Route-to-Market (RTM) frameworks and executing formal RGM frameworks (pricing, promo ROI, and trade spend efficiency).
- Education: Bachelor’s degree in business, Finance, Marketing, or a highly analytical field. Advanced certifications in commercial analytics or an MBA are highly valued.
- Skills:
- Strong financial acumen with deep understanding of P&L mechanics, value chains, and margin calculations.
- Advanced analytical skills (expert proficiency in Excel/data tools; experience interpreting Nielsen, GFK, or retailer data).
- Excellent stakeholder management and the ability to influence cross-functional teams (Sales, Marketing, Finance).
- Culture Fit: An analytical thinker who possesses an execution-oriented, high-ownership mindset. Comfortable challenging the status quo with data.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
