Title: Expert Trade Marketing

Grade: L2

Location: Rahim Yar Khan, Punjab, Pakistan

Company: Jazz World

The Expert Trade Marketing role is responsible for leading regional trade visibility, market execution, visibility analytics and commercial support initiatives. The role will work closely with the Head of Business Support, Sales and Trade Marketing teams to translate business priorities into effective market visibility plans, ensure high-quality execution, and evaluate activity effectiveness through pre- and post-execution analysis and ROI.

What You'll Own:

Lead and manage regional Trade Marketing activities with a strong focus on execution quality, market intelligence, analytical evaluation, stakeholder coordination and measurable business impact.

Trade Marketing Analytics & ROI

• Conduct pre- and post-activity analysis of Trade Marketing initiatives to assess execution effectiveness, market impact and ROI.

• Develop activity-level performance reviews by comparing planned versus actual execution, investment, coverage, visibility and identified business outcomes.

• Track and analyze Trade Marketing KPIs, identify performance gaps and provide actionable recommendations for future activities and budget deployment.

• Prepare analytical dashboards, status reports and management updates using MS Excel, PowerPoint and other Microsoft Office tools.

• Use market-level data and field insights to support evidence-based decisions on visibility investments, locations, assets and execution priorities.

Regional Visibility Leadership

• Lead and maintain regional visibility in collaboration with the Head of Business Support and Sales teams through market visits, opportunity assessment and selection of high-impact locations.

• Develop and execute visibility plans aligned with regional business priorities, retail potential, customer traffic, competitive presence and market opportunities.

• Ensure timely completion of visibility drives and provide regular execution status reports to the Trade Marketing team, highlighting progress, gaps, risks and corrective actions.

• Conduct regular market visits to audit visibility quality and ensure all assets are executed according to approved designs, specifications and company guidelines.

Vendor & Execution Management

• Coordinate, manage and lead vendors throughout visibility drive planning, execution, quality assurance and closure.

• Monitor vendor performance through regular market visits, execution audits and timely issue resolution to ensure delivery against agreed timelines and standards.

• Conduct post-execution back checks and document execution evidence to ensure visibility assets are installed at approved locations and maintained as required.

• Identify execution challenges and coordinate with relevant stakeholders to ensure timely corrective action and project closure.

Market Intelligence & Sales Support

• Generate structured market intelligence through regular market visits, covering competitor visibility, promotional offers, retail activities, branding presence and emerging market trends.

• Identify market-level opportunities and visibility gaps and recommend interventions in collaboration with Sales teams.

• Conduct market visits to identify areas requiring improvement and provide practical recommendations to enhance retail visibility and sales support.

• Support regional business priorities by aligning Trade Marketing interventions with market requirements and Sales team needs.

POSM & Retail Visibility Management

• Manage POSM planning, deployment, utilization and market back checks to ensure timely and effective execution.

• Monitor availability and deployment of required POSM and visibility assets across priority markets and retail touchpoints.

• Support franchise upliftment through inside and outside branding, maintenance and compliance with company visibility and brand guidelines.

• Identify and recommend suitable locations for Out-of-Home visibility and placement of promotional/offers artwork to maximize market exposure.

Strategic Projects & Regional Initiatives

• Manage and coordinate HO-led projects such as Data/Rural Education initiatives, Youth Engagement, Retailer Events, Retailer Sessions and Stop N Shops.

• Coordinate Stop N Shops handset delivery, market execution, picture uploads, acknowledgement letters and other required project documentation.

• Support new site rollouts, low-revenue areas and USF cell-site locations through market-specific visibility planning and execution to create strong market presence.

• Compile and manage the regional event calendar and ensure timely coordination of required Trade Marketing support.

Innovation & New Visibility Solutions

• Identify, evaluate and pilot innovative visibility items, formats and execution solutions to improve brand presence and retail impact.

• Continuously explore unconventional visibility opportunities based on market dynamics, consumer touchpoints, competitor activity and emerging retail trends.

• Document learnings from pilots and recommend scalable visibility solutions based on execution feasibility, market impact and investment efficiency.

Jazz is an equal-opportunity employer. We celebrate, support, and thrive on diversity and are committed

to creating an inclusive environment for all employees.

What Success Looks Like:

• Trade Marketing activities are delivered on time, within approved scope and according to defined quality standards.

• Pre- and post-execution analytics provide clear visibility on activity effectiveness, investment efficiency and ROI.

• Regional visibility gaps are identified proactively and converted into actionable market interventions.

• Vendor execution consistently meets agreed timelines, quality standards and project deliverables.

• Market intelligence is translated into practical recommendations for Sales and Trade Marketing teams.

• POSM and visibility assets are effectively deployed, audited and maintained across priority markets.

• HO led strategic projects are executed smoothly with complete documentation and market evidence.

• Data-driven reporting and MS Office-based analytics improve visibility, decision-making and Trade Marketing planning.

Requirements

You may be a strong fit if you:

• Have relevant experience in Trade Marketing, Visibility, Channel Marketing, Retail Marketing or a related commercial function.

• Demonstrate strong analytical skills with the ability to evaluate activities through pre/post analysis, KPIs, investment efficiency and ROI.

• Are hands-on with Microsoft Excel, PowerPoint and other MS Office tools for reporting, dashboards, presentations and analytics.

• Have strong market execution and field-audit capabilities with an understanding of retail visibility and OOH execution.

• Have proven vendor management, negotiation, coordination and project execution skills.

• Possess strong communication and stakeholder-management skills to work effectively with Sales, Trade Marketing, Business Support, HO teams and external vendors.

• Demonstrate an innovative mindset with the ability to identify new visibility opportunities and translate ideas into executable market solutions.

• Hold a Bachelor's/Master's degree from a HEC-recognized institution.

Benefits

Why JazzWorld

As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitment to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward-looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow.

Our core values - Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial - shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities.

As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future.

At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All.

Apply by: 7 October 2026