Why this role exists

The core product has no dedicated PM. Experience work is scattered across non-product teams and has long been aimed at “reduce negative feedback volume” — a defect metric with no established causal link to retention. This role is not just another shipper; it's someone who defines the right goal for experience work.

What you'll own

• Feature definition, PRDs, and cross-team delivery for the core NewsBreak app
• The For You feed experience — including how and when local verticals enter the main feed
• Rebuilding quality triage: rank experience issues by predicted churn impact, not complaint volume
• Scaling directions the Lead PM has validated
• Managing one existing PM

What we're looking for

• 5–8 years in consumer product with a solid shipping record
• You can quote real post-launch numbers — and explain the gap versus your forecast
• Preferred: feed or recommendation experience on a large-DAU product
• You run your own analysis and design your own experiments
• You've killed features on purpose — deciding what not to build matters as much as what to build
• People management experience

First 90 days

• Produce a list of experience issues ranked by predicted churn impact
• Replace “negative feedback volume” as the operating goal
• Close the loop end-to-end on one or two high-priority issues