About this Senior PM — Core Experience role at NewsBreak
About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
Why this role exists
The core product has no dedicated PM. Experience work is scattered across non-product teams and has long been aimed at “reduce negative feedback volume” — a defect metric with no established causal link to retention. This role is not just another shipper; it's someone who defines the right goal for experience work.
What you'll own
- Feature definition, PRDs, and cross-team delivery for the core NewsBreak app
- The For You feed experience — including how and when local verticals enter the main feed
- Rebuilding quality triage: rank experience issues by predicted churn impact, not complaint volume
- Scaling directions the Lead PM has validated
- Managing one existing PM
What we're looking for
- 5–8 years in consumer product with a solid shipping record
- You can quote real post-launch numbers — and explain the gap versus your forecast
- Preferred: feed or recommendation experience on a large-DAU product
- You run your own analysis and design your own experiments
- You've killed features on purpose — deciding what not to build matters as much as what to build
- People management experience
First 90 days
- Produce a list of experience issues ranked by predicted churn impact
- Replace “negative feedback volume” as the operating goal
- Close the loop end-to-end on one or two high-priority issues
