About this Senior Product Manager, ReelBee Consumer App role at NewsBreak
About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
About the role
NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Senior Product Manager you will own the ReelBee consumer app (iOS, Android and Web): the viewing experience and the monetization system, plus short-drama entry points inside NewsBreak and Scoopz. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.
What you'll do
- Own the hybrid monetization system (ad-unlock, coins and first-purchase offers, subscription and retention offers) benchmarked against DramaBox, ReelShort and NetShort; lift first-purchase rate, first-week subscription renewal and ARPDAU through A/B testing
- Own retention and the viewing experience: first-day path, binge and resume flows, push and Live Activity re-engagement; move D1/D7 retention
- Partner with NewsBreak/Scoopz product and client teams on in-app short-drama entry points, converting news users without hurting the core experience
- Align consumer-side placement rules with the algorithm team to scale winning titles in-app; align landing pages and first-open experience with the user acquisition team
- Plan iOS/Android/Web priorities and release cadence; coordinate engineering, design and data
- Define and track core metrics (retention, payment funnel, ARPDAU, subscription renewal); deliver weekly product reviews and decisions
What we're looking for
- 5+ years in mobile product management, including 2+ years on monetization or growth for consumer content, entertainment or subscription products (short drama, web fiction, comics, streaming, games or social); short-drama app experience preferred
- Deep understanding of paywalls, coin/episode unlock, subscriptions and ad-unlock; shipped A/B tests with quantified lift in payment or retention
- Strong analytics: funnels, cohorts and retention in Amplitude or similar; basic SQL preferred
- Thrives on weekly releases and daily stand-ups; runs multiple product lines independently
- A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior
- English as working language; Mandarin a plus
Nice to have
- Hands-on with Apple/Google subscription policies, promotional offers, refunds and compliance
- Ad monetization product experience (rewarded video, mediation, eCPM)
- Distribution/placement strategy product experience
- 0→1 launch of a new app
