Why this role exists

Growth today comes primarily from recommendation-algorithm tuning and paid acquisition. A product-driven growth curve does not yet exist. This role turns “where is the next curve?” from an open question into a series of hypotheses that can be validated — or disproven — quickly.

What you'll own

• AI-native product formats
• New ways people consume local information
• New direction validation on Scoopz
• Turning vague directions into falsifiable hypotheses, then testing them fast
• Handing validated directions to the Senior PM to scale
• Not local vertical framework build-out — a separate team owns that; the boundary is explicit

What we're looking for

• 8+ years in consumer product, including 3+ in 0→1 or new-direction work
• A concrete story where data overturned your own judgment
• A track record of killing a direction yourself, with clear reasoning
• Strong analytics: you pull your own data, design experiments, read results
• You instinctively ask “how do users solve this today?” and “what's the switching cost?”
• Industry open. Consumer high-frequency products preferred (content, social, local, utility)
• AI product experience not required — the methods transfer, and requiring it only shrinks the pool

First 90 days

• Form and prioritize 3–5 testable direction hypotheses
• Reach a conclusion — validated or disproven — on at least one
• Establish the process: how hypotheses get proposed, tested, and killed