Define and execute the Premium desirability strategy for India, using artist-led and culturally relevant initiatives to drive consideration and conversion.

Own the artist and partner flywheel for Premium growth, evolving artist advocacy, fan experiences, and partnership programs toward measurable Premium outcomes.

Shape and execute the Premium opportunity within existing in-person activations, including film partnerships, bespoke music events, festivals, and other relevant cultural moments.

Partner with local Music & Podcasts, Marketing, Partnerships, and other teams to identify and activate artists, creators, and partners that can help grow Premium.

Design and run desirability initiatives with clear success metrics, using performance data and audience behaviour to understand what works and continuously improve the strategy.

Own the fandom value opportunity for Premium end-to-end, from identifying opportunities to partnering with Product on fan-facing Premium features and experiences.

Develop business cases and evaluate the impact of desirability, artist, and partner initiatives to inform where we invest and scale.

Capture and share learnings that strengthen the India Premium Growth playbook, contribute to cross-regional Growth initiatives, and support adjacent growth priorities when business needs require it.

Integrate AI-driven tools and workflows thoughtfully to improve decision-making and execution efficiency.

You have 5+ years of experience across growth, marketing, partnerships, strategy, or related roles in a digital consumer business such as streaming, music, entertainment, media, or technology.

You have strong experience with music and fandom and understand how fan communities form, what drives engagement, and how fandom can translate into measurable business outcomes.

You understand growth marketing and connect cultural and creative ideas to measurable outcomes such as consideration, conversion, and subscriber growth.

You have experience independently owning and scaling artist-led campaigns, partnerships, live experiences, or similarly complex consumer initiatives from strategy through execution and measurement.

You are comfortable using data and audience insights to make decisions, test hypotheses, measure impact, and refine your approach.

You work effectively across functions and can influence outcomes without direct authority, particularly when collaborating with Music, Marketing, Partnerships, Product, and other teams.

You are curious about cultural trends and user behaviour in India and enjoy testing, learning, and iterating to understand what drives Premium consideration and conversion.

Experience working directly with artists, labels, fan platforms, music or entertainment marketing, or Product teams on consumer-facing experiences can help you succeed in this role.

This role is based in Mumbai

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.