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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Senior Communication Specialist (Marketing)

Are you a vibrant community connector, strategic digital marketer, and creative brand storyteller? CBC/Radio-Canada B.C. is seeking an energetic Senior Communications Specialist to drive marketing and communications across local digital, radio, TV and streaming programming. Based in Kelowna and working with a remote Communications team, you will strengthen local engagement internally and externally, expand CBC’s reach, and build authentic connections across B.C.’s Interior. This position reports to the regional Senior Manager, Marketing and Communications, and requires someone with a passion for CBC, an authentic joy for engaging with people, and a willingness to entertain a diversity of thought and connections.

The position is on-site in Kelowna, B.C. with the option for hybrid work after 6 months. 

Key Responsibilities

• Community Engagement: Lead local outreach, events, and strategic partnerships in line with strategy in B.C.’s Interior to establish CBC as relevant to young, diverse, and underrepresented audiences.
• Integrated Marketing: Develop and execute multi-platform marketing plans (social, digital, radio, TV) to promote CBC programming and strategic brand priorities.
• Digital and Social Strategy: Build creative social media campaigns, manage business channels, run paid ad strategies, and analyze metrics to optimize performance and broaden reach.
• Campaign and Event Management: Manage campaigns and internal/external events (in-person and virtual) from initial concept through execution, performance tracking, and post-campaign analysis.
• Content and Creative Support: Plan and execute photo shoots, create promotional concepts, and write high-quality copy tailored across diverse platforms and target audiences.
• Cross-Functional Collaboration: Partner with internal and external teams to align campaigns, cultivate key relationships, and advance organizational priorities.

Qualifications and Skills

• Cultural Connection: Deep passion for inclusion, diversity, and community building. Demonstrated connection to and knowledge of Indigenous audiences is a strong asset.
• Experience: 6+ years in communications, public relations, or marketing, backed by a post-secondary degree/diploma in a related field (or equivalent combination of education and experience).
• Digital and Media Knowledge: Strong expertise in social media marketing, content management platforms, paid advertising, and data analytics.
• Event Planning: Proven track record organizing virtual and in-person events.
• Technical Proficiency: Proficient in Google Suite and Adobe design software (print and digital specs).
• Communications and Writing: Superior writing, editing, and proofreading skills, alongside strong interpersonal judgement and project management abilities.

Requirements

• Valid driver’s license meeting CBC/Radio-Canada insurance standards.
• Willingness and ability to travel across B.C.
• Flexible schedule to accommodate occasional evenings, weekends, and holiday work as operational needs require.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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