This role is for one of Weekday’s clients
Salary range: Rs 1200000 - Rs 1600000 (ie INR 12 - 16 LPA)

Min Experience: 6+ years
Location: Remote (India), India, Bengaluru
JobType: full-time

We are looking for an exceptionally creative, resourceful, and AI-native Senior Growth Marketer who thrives on experimentation, moves quickly, and turns unconventional ideas into measurable business outcomes.

The primary objective of this role is to generate inbound interest from the right audience, including CISOs, security architects, cybersecurity leaders, enterprise decision-makers, and industry influencers. You will be responsible for making the organisation discoverable, creating curiosity around its offerings, and encouraging potential customers to proactively reach out.

This is not a traditional marketing role. We are looking for someone who can challenge conventional approaches, develop innovative growth strategies, and continuously experiment with new ways to build awareness and generate qualified inbound opportunities. The focus is on rapid execution, continuous learning, and measurable results rather than lengthy campaign planning or vanity metrics.

Requirements

Key Responsibilities

• Drive inbound interest and brand discovery among target enterprise audiences, including CISOs, security architects, security leaders, and relevant decision-makers.
• Continuously develop, launch, measure, and optimise innovative growth experiments.
• Maintain a high velocity of experimentation by testing multiple ideas and approaches rather than relying on traditional marketing campaigns.
• Identify effective and repeatable strategies that consistently generate meaningful awareness and inbound enquiries.
• Leverage generative AI, automation, no-code platforms, and emerging technologies to accelerate marketing execution.
• Create unconventional marketing initiatives, including AI-generated videos, technical explainers, interactive experiences, creative content, and community-driven campaigns.
• Independently build and launch landing pages, content assets, lightweight applications, and automated workflows without depending heavily on engineering teams.
• Track experiment performance, identify successful approaches, discontinue ineffective initiatives, and scale strategies that deliver results.
• Focus on meaningful engagement, qualified inbound interest, and business outcomes rather than impressions, likes, views, or follower counts.
• Collaborate closely with sales, product, and leadership teams to identify opportunities and translate insights into growth experiments.
• Stay updated on emerging AI tools, technologies, platforms, and unconventional marketing approaches.

Required Skills and Qualifications

• Strong experience in AI-driven growth marketing, B2B marketing, or go-to-market initiatives.
• Highly creative mindset with the ability to identify unconventional opportunities and develop innovative marketing ideas.
• AI-native approach, with hands-on use of generative AI tools, automation, and emerging technologies in everyday workflows.
• Strong execution capabilities and the ability to move from idea to launch quickly.
• Demonstrated ability to independently build, test, and scale marketing experiments.
• Resourcefulness and the ability to deliver results with limited resources.
• Self-directed approach with strong ownership and minimal dependency on detailed instructions.
• Comfortable experimenting, taking calculated risks, learning from failures, and iterating quickly.
• Strong analytical mindset with the ability to measure outcomes and identify effective growth strategies.
• Curiosity and adaptability to understand new industries, technologies, products, and target audiences.
• Proven track record of building or launching creative projects, campaigns, tools, or initiatives.

Must-Have Skills

• AI
• B2B Marketing
• AI-Driven Growth Marketing
• Growth Experimentation
• Go-to-Market Strategy
• Marketing Automation
• Creative Campaign Development

Good-to-Have Skills

• Cybersecurity
• Enterprise Technology Marketing
• Technical Content Creation
• No-Code Tools
• AI-Generated Content
• Interactive Marketing Experiences

What We Value

We prioritise demonstrated ingenuity, creativity, and execution over formal qualifications or conventional career paths. A marketing degree, traditional marketing background, advanced software engineering skills, or experience with specific marketing platforms is not mandatory.

Cybersecurity experience is an added advantage but not essential.

Application Requirement

As part of the application, candidates must share three projects, initiatives, or experiments they have created or launched. For each, explain:

• Inspiration: What was the original idea, and what opportunity did you identify?
• Execution: How did you build and launch it, particularly using AI, creative thinking, or limited resources?
• Results: What outcomes did it generate?
• Learnings: What worked, what did not, and what would you improve?