Description -

Job Summary

We are seeking a highly motivated and experienced Sales Coach to play a critical role in building a world-class, multi-country sales organization. This role is responsible for accelerating new hire productivity, improving sales execution, and driving consistent application of sales methodologies across diverse teams and countries.

As a trusted partner to Sales Managers and Sales Operation Manager, the Sales Coach will support onboarding, conduct structured coaching interventions, facilitate skill development, and identify capability gaps that impact performance. The successful candidate will combine strong sales expertise with exceptional coaching abilities to help sales professionals continuously improve their effectiveness, customer engagement, and business results.

This role will be instrumental in creating a high-performance coaching culture that enables sellers to reach productivity faster, adopt best practices consistently, and achieve sustainable success.

Key Responsibilities

• Accelerate onboarding and ramp-up of new sales hires through structured coaching and performance reinforcement.
• Deliver sales coaching through one-on-one sessions, role plays, and call observations to improve seller performance.
• Drive sales methodology adoption and reinforce best practices throughout the sales cycle.
• Assess seller capabilities and create personalized coaching and development plans.
• Identify training needs and partner with training teams to close skill and knowledge gaps.
• Observe and analyze customer interactions to provide actionable feedback and improve sales execution.
• Promote best practice sharing and collaboration across teams, countries, and sales organizations.
• Lead coaching calibration initiatives to ensure consistency in coaching standards and performance assessments.
• Develop manager coaching capability by providing tools, frameworks, and support to Sales Managers.
• Measure coaching effectiveness and drive continuous improvement in sales productivity, readiness, and performance.

Education & Experience Required

• Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field, or equivalent professional experience.
• 5+ years of successful experience in B2B sales, inside sales, business development, or account management.
• 2+ years of experience in sales coaching, sales enablement, training, mentoring, or performance development.
• Demonstrated experience coaching sales professionals to improve performance and achieve measurable business outcomes.
• Experience working within multinational or multi-country sales organizations.

Preferred

• Experience in B2B, technology, SaaS, digital solutions, cloud services, or complex solution selling environments.
• Certification or formal training in coaching methodologies.
• Experience building scalable coaching programs within high-growth sales organizations.
• Knowledge of CRM systems and sales performance analytics platforms.
• Experience applying sales methodologies such as MEDDICC or similar frameworks.

Knowledge & Skills

• Fluent in English; proficiency in an additional Western European language is an advantage.
• Strong coaching, mentoring, and facilitation skills with the ability to drive behavioral change and performance improvement.
• Excellent communication and cross-cultural collaboration skills in a multinational environment.
• Deep understanding of B2B sales processes, customer engagement, and sales excellence practices.
• Expertise in sales methodologies and their practical application throughout the sales cycle.
• Ability to assess sales performance, evaluate customer interactions, and provide actionable feedback.
• Experience developing competency assessments, coaching plans, and personal development plans.
• Data-driven mindset with the ability to identify trends, skill gaps, and measure coaching effectiveness.
• Strong stakeholder management skills with the ability to build credibility and influence sellers, managers, and senior leaders.
• Highly organized, adaptable, and passionate about continuous learning, talent development, and fostering a high-performance culture.

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

What we offer  

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies. 

• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills. 

• Competitive benefits package, including: 

• Hybrid work model (home office / office), depending on the role/functions  

• Health & Life insurance 

• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen 

• Flexible working hours to support work–life balance 

• HP Flex Program: Kindergarten vouchers & Transport Card 

• Exclusive HP products offers and discounts for employees, friends and family 

• Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally. 

• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite. 

• Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities. 

• Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health. 

• Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing. 

• Easy commuting: Free parking available or excellent access via nearby train services. 

• Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future skills development. 

Sales & Services entity

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"