Retail & Fleet Marketing Controller

Nissan Motor (GB) LimitedJOB DESCRIPTION  

Job Title: Retail & Fleet Marketing Controller

Grade: Manager (EVP-6)

Department: Marketing

Location: Office Based with travel to agency partners & dealers as required

Role Specific Factors:

Reporting to (Job Title): Retail & Fleet Marketing Section Manager

Overview of Company |

We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.

Overview of Marketing |

Nissan has a strong reputation for innovation. It is the responsibility of our product marketing, communications and marketing planning teams to ensure that the Nissan brand and product portfolio are successfully communicated and maintain a strong presence in the UK marketplace. Nissan continues to optimise product development and deliver highly innovative technology creating truly state-of-the-art vehicles. The teams work closely with world renowned advertising and PR agencies to support the delivery of exciting initiatives – from creating the world’s first remote control car, the 100% electric ice-cream van, to award winning partnerships campaigns with our UEFA Champions League and International Cricket Council properties.

The Support We Give You |

We firmly believe that investment in our employees is integral to their growth and success. As a member of our team, you will have access to many of our benefits - because we want you to feel cared for, supported, and engaged at Nissan. Alongside comprehensive career development and learning opportunities, you will also have access to a wide range of employee benefits. This includes an attractive car ownership scheme, flexible working practices, comprehensive health & wellbeing offerings and team building days.  And if that doesn’t whet your appetite, we’re also really proud of our flexible benefits scheme, every employee has the opportunity to flex their benefits to suit their lifestyle; from increasing your Private Medical Insurance cover to embracing our cycle-to-work scheme, we’ve got you covered.

Diversity and Inclusion |

NMGB’s aim is for employees to be able to work in a worry-free, “best-self” manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background.

NMGB has a huge focus on how we can ensure we benefit from a rich diversity in our workforce and to understand the best ways to support everyone who works for us.  Our partnerships with Pride 365 and Valuable 500 have helped to educate us and open our eyes to ensuring everyone is welcomed and understood.

Overall Purpose of Role |

• The role is responsible for providing comprehensive support to the Nissan dealer network and Business Centres, focusing on optimising sales through effective marketing strategies.
• As the Fleet Marketing subject matter expert, you will need to ensure effective targeting of key Fleet audiences to drive awareness and consideration to purchase.
• You will: Manage national Retail, LCV and Fleet marketing advertising including digital campaigns, Customer relationship marketing (CRM) & offer-led finance campaigns. Manage the dealer facing Nissan Marketing Portal (NMP), including the development of all assets and marketing support tools. Manage agency partners and collaborate with Nissan Europe and cross-functional NMGB stakeholders to align on key messages, budget execution and plan execution.

Main Tasks and Responsibilities:

• Brief new assets, oversee creative execution, and manage the approval process for national and dealer network campaigns alongside key agency partners.
• Lead the quarterly tactical campaign process/assets for Retail, Fleet, and Motability, ensuring clear briefs and collaboration with agency partners. Lead campaign execution, stakeholder approvals (working closely with Product Marketing and Legal), and thorough post-campaign analysis to extract key learnings.
• Deliver an integrated Fleet CRM program, providing a unified plan each quarter. Work closely with the Fleet team to understand business objectives and gain stakeholder approvals. Lead the agency relationship.
• End-to-end ownership of the Nissan Marketing Portal (NMP). Ensure the dealer network is provided with marketing assets and support materials to deliver their marketing plans. Ensure timely updates and accuracy of content. Understand performance and extract learnings. Lead the agency relationship.
• Continually monitor and analyse dealer engagement, asset utilisation and participation in marketing programmes, identifying opportunities to improve adoption and implement best practice.
• Work closely with Dealer Marketing Consultants (DMCs) & Fleet Managers to review dealer marketing activities, identify performance gaps and ensure actions are implemented.
• Drive Regional Sales Management (RSM) engagement with marketing activity through bi-weekly calls.
• Own content strategy and maintenance for the Nissan.co.uk Fleet Hub and LCV pages, ensuring content accuracy, strong user experience (UX), effective search engine performance and relevant content on landing pages.
• Preparation of quarterly dealer webinars and National Marketing Dealer Association meetings
• Assist in managing the Marketing Quality Management (MQM) program, including results calculation, reviews with the Sales and Marketing Director, stakeholder communication, and dealer recharges as appropriate.
• Develop and distribute dealer marketing bulletins to drive awareness of our activity.
• Opportunity for line-management responsibility.

Critical Competencies

Leading and Deciding

1.1 Deciding and Initiating Action

X

1.2 Leading and Supervising

Supporting and Co-operating

2.1 Working with People

2.2 Adhering to Principles and Values 

Interacting and Presenting

3.1 Relating and Networking

X

3.2 Persuading and Influencing

X

3.3 Presenting and Communicating Information

X

Analysing and Interpreting

4.1 Writing and Reporting

X

4.2 Applying Expertise and Technology

4.3 Analysing

Creating and Conceptualising

5.1 Learning and Researching

X

5.2 Creating and Innovating

X

5.3 Formulating Strategies and Concepts

Organising and Executing

6.1 Planning and Organising

X

6.2 Delivering Results and Meeting Customer Expectations

6.3 Following Instructions and Procedures

Adapting and Coping

7.1 Adapting and Responding to Change

X

7.2 Coping with Pressures and Setbacks

X

Enterprising and Performing

8.1 Achieving Personal Work Goals and Objectives

8.2 Entrepreneurial and Commercial Thinking

Technical Skills

• Previous experience managing budgets
• Commercially aware
• B2B marketing experience preferred
• Good Presentation skills
• Excellent Verbal and Written communication skills
• Ability to multi-task
• Good use of excel
• Full UK driving license

Mandatory Previous Experience

Mandatory Previous Position/ Rotation

• 2-years (minimum) Automotive industry Marketing experience

Desirable Previous Position/ Rotation

• Experience of working with agencies

Preparation for role/ proactive tasks