About Freshpaint:

Healthcare is a $4+ trillion industry in the U.S. alone, and it’s undergoing a rapid digital transformation.

Hospitals, digital health companies, and life sciences organizations rely on analytics and advertising tools to reach patients, measure performance, and grow. But those tools weren’t built for regulated healthcare data. That creates real compliance risk and forces teams to choose between growth and privacy.

Freshpaint eliminates that trade-off.

We’re a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information (PHI). Freshpaint sits between a company’s website or app and the third-party tools they use, automatically detecting and controlling sensitive data before it’s shared.

In short: we let healthcare teams move fast, safely.

Backed by Top Investors

Freshpaint is backed by some of the most respected names in technology, including:

• Y Combinator (OpenAI, Stripe, Airbnb, Coinbase, DoorDash)

• Intel Capital (Broadcom, Astera Labs, VMware, RedHat, MongoDB)

We’ve raised tens of millions of dollars in funding to build the privacy infrastructure layer for healthcare’s digital future.

Who we’re looking for

You’re a product manager who understands how modern marketing runs on data, including first-party signals, audiences, attribution, conversion tracking, and closed-loop measurement. You reach for AI first to prototype, research, and test ideas with customers in days, not quarters. You also know where AI output can’t be trusted, so you build in evaluation and human review from the start. You think in revenue, not features. You validate willingness to pay before you build and size opportunities in dollars. You’re comfortable with undefined problems and incomplete data. You frame the customer problem before the solution, make clear trade-off calls without waiting for certainty, and explain your reasoning so others can follow it and challenge it. You also know that launch is the starting line. You aren’t done until customers are using what you shipped and seeing results.

What you’ll be doing

Freshpaint is transforming how healthcare marketers drive results. Healthcare marketers already have compliant data that could show exactly why patients land on their site and don’t book. Today, though, it takes expensive resources to turn that data into answers. Your mission is to build the data products that turn it into clear answers and confident action, without compromising privacy.

You’ll work with a dedicated engineering team on tough problems that represent big opportunities for healthcare providers, payers, and digital health companies. You’ll partner closely with Account Management, Customer Success, and Product Marketing to turn working prototypes into products customers buy, adopt, and see measurable lift from. Along the way, you’ll help shape how our product team discovers and validates ideas in an AI-first way.

Primary responsibilities

• Improve the outcomes that matter most: build products that measurably improve results for healthcare marketers.

• Turn insight into action: help customers act on what their data tells them, and prove the results.

• Be first to market: launch capabilities healthcare marketers couldn’t compliantly use before, built on data customers already share with us.

• Bring new capabilities to market: shape how new capabilities are packaged and launched, alongside PMM and Account Management.

• Own adoption: partner with AMs and CS on activation until customers are actually using what ships and seeing results.

• Shape AI-first product work: help define how our product team discovers and validates ideas, prototyping with customers before engineering commits.

Desired skills & experience

• 3+ years of product management experience, including discovery and execution on products that met their performance goals

• Fluency in data-powered marketing, including first-party data, audiences, attribution, conversion tracking, and closed-loop measurement

• An AI-first workflow, using LLMs, coding assistants, and data agents to prototype, analyze, and research faster

• Sound judgment about AI’s limits, with experience building evaluation and human review into AI-powered products

• Strong commercial instincts, including sizing opportunities in dollars and validating willingness to pay before building

• Comfort with ambiguity and the ability to make clear, well-reasoned trade-off calls with incomplete data

• A data-driven, outcomes-focused approach: you always find a way to measure what you build and use those metrics to decide where to spend time

• A collaborative style that works well with engineering, design, AMs, CS, and PMM

Nice to haves

• Experience with healthcare or health tech marketing, or familiarity with HIPAA and privacy-regulated data

• Experience building conversion optimization, experimentation, or marketing analytics products

• Hands-on experience with ad and analytics platforms such as Google Analytics, Google Ads, and Meta

• Experience pricing and packaging a new product or capability

• Experience at an early-stage or high-growth startup

Perks & Benefits

We take care of our team—here’s a peek at what you get when you join:

• Competitive pay + generous equity

• Half-day Fridays, every Friday

• 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)

• Flexible PTO with a required 2-week minimum

• Top-tier health, dental & vision (100% covered for you, 80% for dependents)

• Intentional & engaging company offsites (past trips: Arizona, Jackson Hole, Nashville, New Orleans & more)

And more! Check out our careers page for the full list.