About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!

• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The Role 

You will play a pivotal role in driving the success of the retail business through effective merchandising strategies. The role requires analytical skills, staying updated on consumer behaviors and merchandising trends, and coordination with internal teams to drive business growth. The Merchandiser collaborates with various teams including buying, marketing, and retail to develop and execute merchandising plans that align with the company's goals and objectives.

You should have / be

• A passion for retail and a keen understanding of consumer preferences and market dynamics
• Strategic mindset with a focus on driving results and achieving business objectives
• Strong analytical skills and attention to detail with the ability to interpret data and trends to make informed merchandising decisions
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together! 

Main Responsibilities

Merchandising Strategy Development:

• Develop strategic merchandising plans to achieve sales targets and enhance customer satisfaction. 
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for product assortment optimization.

Product Selection and Procurement:

• Work closely with the buying team to select the right mix of merchandise that aligns with the company's brand image and target market. 
• Conduct store visits and competitor analysis to understand market positioning.

Inventory Management:

• Oversee inventory levels and product replenishment to minimize stockouts and excess inventory. 
• Utilize data analytics and forecasting techniques to optimize inventory turnover and reduce carrying costs.

Visual Merchandising:

• Collaborate with the visual merchandising team to create appealing product displays and store layouts that drive customer engagement and sales. 
• Ensure that merchandising standards are consistently maintained across all retail locations.

Promotions and Pricing:

• Develop promotional strategies and pricing policies to stimulate sales and maximize profitability. 
• Monitor the performance of promotions and pricing initiatives and make adjustments as needed to achieve desired outcomes.

Cross-functional Collaboration:

• Partner with cross-functional teams including marketing, retail, and operations to execute merchandising initiatives effectively. 
• Communicate merchandising priorities and strategies to internal stakeholders and ensure alignment with overall business objectives.

Performance Analysis:

• Track and analyze key performance indicators (KPIs) such as sales, margin, and inventory turnover and sell-through rates. 
• Generate reports and insights to evaluate the effectiveness of merchandising strategies and identify areas for improvement.

Critical success factors & key challenges

• Performance KPIs: Sales Revenue & Business Lines Sell-Through Rate %
• Communicate effectively with various stakeholders
• Able to churn and analyse data independently 
• Identify own’s key strengths and weaknesses in the job

Requirements

Qualifications & Experience

• Bachelor's degree in Merchandising, Marketing, Business Administration, or related field. Diploma holders with relevant experience are also welcome to apply. 
• Proficiency in Microsoft Excel and Google Sheets.
• Proven experience in merchandising roles within the retail industry, with at least 1-2 years of experience.
• Strong analytical skills and attention to detail with the ability to interpret data and trends to make informed merchandising decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strategic mindset with a focus on driving results and achieving business objectives.
• Flexibility to work extended hours during peak seasons or special events.
• A passion for retail and a keen understanding of consumer preferences and market dynamics.

Benefits

1. Flexible Work Arrangement

• Hybrid and flexible work arrangement

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies