About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

About the role

The Assistant People & Culture Manager, Retail will serve as a key P&C Business Partner with an exciting hybrid portfolio. You will be serving our Malaysia and Singapore retail team, and select global corporate departments, where you will partner closely with our Retail and Corporate leaders to drive people priorities across the employee lifecycle.

The role will take greater end-to-end ownership of P&C matters, providing proactive advice and solutions across workforce planning, talent acquisition, employee relations, performance management, engagement and employee experience.

You will report into our Retail Business Partner Lead.

Main responsibilities

Business Partnering & Workforce Planning (Retail)

• Partner closely with our MY Retail leaders and SG retail leaders to understand business priorities and translate them into relevant people strategies and actions.
• Provide proactive P&C advice and recommendations on manpower, employee matters, performance, engagement and organisational needs.
• Identify people risks, trends and opportunities and recommend appropriate interventions.
• Build strong relationships with Retail leaders and employees, acting as a trusted P&C point of contact for both markets.
• Partner Retail leaders on manpower planning, headcount requirements and hiring priorities.

Talent Acquisition (Retail & Corporate)

• Own end-to-end recruitment for assigned Retail and Corporate roles, from aligning role requirements and sourcing candidates to managing interviews, offers and hiring closure.
• Partner with hiring managers to assess candidates against role requirements and business needs.
• Monitor recruitment pipelines, hiring timelines and service levels, and address gaps in hard-to-fill roles.
• Support onboarding and workforce movements to ensure a positive and consistent employee experience.

Employee Relations & Performance Management (Retail)

• Advise and support Retail leaders on employee relations, performance and disciplinary matters.
• Assist employee investigations and sensitive employee matters with appropriate documentation, fairness and consideration of local employment requirements.
• Coach managers on addressing performance and employee concerns effectively and consistently
• Partner relevant P&C and business stakeholders on complex or higher-risk employee matters.

Employee Experience & Engagement (Retail)

• Partner Retail leaders to identify opportunities to strengthen employee engagement, recognition and retention.
• Support and drive Retail engagement initiatives across MY
• Gather employee feedback and market insights to identify employee experience gaps and recommend improvements.
• Strengthen connection and collaboration between Retail, Corporate and P&C teams.

P&C Compliance & Governance 

• Ensure P&C policies, processes and employment practices are consistently implemented 
• Maintain visibility of key people metrics including attrition, hiring, manpower and employee relations trends.
• Partner People Operations and relevant P&C teams to ensure accurate and timely execution of employee lifecycle processes.
• Support the review and improvement of Retail P&C guidelines and processes to strengthen governance and operational effectiveness.

Requirements

Qualifications

• 5+ years of progressive experience in HR especially in talent acquisition 
• Hands-on experience partnering with managers, performance management, employee relations, talent development or engagement initiatives, exposure to multi-country or multi-site environments is a strong advantage
• Understanding of employment legislation and HR best practices
• Familiarity with HRIS, ATS, and proficiency in Microsoft Excel / Google Sheets and presentation tools