The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.
Key Responsibilities:
Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
Design and continuously improve marketing processes to increase team efficiency and campaign velocity
Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
Manage lead scoring, segmentation, and lifecycle automation within HubSpot
Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data
Requirements:
5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
Proven experience with marketing analytics, reporting, and dashboarding
Track record leading cross-functional projects with multiple stakeholders
Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
Strong process-design and documentation skills
Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
B2B SaaS or real estate industry experience a plusequirem
