Role Overview

We are seeking an experienced and commercially minded marketing leader to head our Strategic Initiative Marketing function across Europe, the Middle East and Africa.

This role is responsible for leading a portfolio of high-priority, pan-regional marketing initiatives that accelerate business growth, strengthen our market position and advance strategic priorities across key audiences and markets.

The role balances strategy and execution, translating business priorities into impactful marketing programmes. Key areas of focus include retail and next-generation investor marketing, brand campaigns, strategic partnerships, One State Street initiatives, cross-regional go-to-market programmes and emerging growth opportunities.

Success in this role requires a highly collaborative leader who can influence senior stakeholders, lead multi-disciplinary teams, navigate complexity and deliver measurable commercial outcomes across a matrixed organisation.

Key Responsibilities

Strategic Initiative Leadership

• Lead the development and execution of priority strategic marketing initiatives across EMEA – specific focus on building awareness of State Street Investment Management and supporting our latest strategic business initiatives (e.g. Next-Gen).

• Own the strategic initiative marketing roadmap, ensuring alignment with business objectives and regional growth priorities

• Drive delivery of strategic initiatives across multiple markets, ensuring consistency while allowing for local market relevance

• Translate business strategy into integrated marketing programmes with clear commercial objectives and measurable outcomes

• Identify emerging market opportunities, audience trends and strategic priorities that can accelerate growth

• Partner closely with product, sales, digital, brand and country marketing teams to ensure initiatives are fully activated

• Establish clear governance, KPIs and reporting frameworks across all major initiatives

• Manage strategic initiative budgets and resource allocation to maximise impact

• Oversee marketing research programmes, including audience research, market studies and brand measurement

Retail & Audience Growth

• Own the development and execution of EMEA next-generation investor marketing strategy, focused on expanding relevance with emerging investor segments and future client cohorts

• Lead marketing programmes targeting self-directed and digitally engaged investors, adapting approaches to evolving audience behaviours, media consumption habits and investment preferences

• Oversee ETF education, financial literacy and content-led engagement initiatives designed to increase understanding, confidence and participation amongst newer investors

• Develop innovative audience growth strategies across digital platforms, communities, partnerships and emerging distribution ecosystems

• Drive experimentation across channels, formats and experiences, using a test-and-learn approach to identify new growth opportunities and improve marketing effectiveness

• Build partnerships with platforms, publishers, creators and industry participants that help extend reach and credibility with younger investor audiences

• Ensure State Street Investment Management remains at the forefront of how investment firms engage the next generation of investors, continuously identifying new trends, technologies and engagement models

Team Leadership

• Build and lead a high-performing strategic initiatives function

• Lead, coach and develop a team of Strategic Initiative Marketing professionals

• Embed AI tools and automation into marketing workflows to improve productivity, insight generation and campaign effectiveness

• Champion the responsible adoption of AI-enabled marketing capabilities across EMEA

• Identify opportunities to deploy agentic AI and automation solutions to scale marketing delivery

Skills & Experience

• Extensive experience in innovative marketing environments

• Proven track record leading large-scale strategic marketing programmes across multiple markets

• Experience managing senior stakeholders within a complex, matrixed organisation

• Strong understanding of retail, intermediary and institutional marketing models

• Commercially minded, with a strong focus on business outcomes and measurable impact

• Demonstrated ability to lead cross-functional programmes from strategy through execution

• Strong people leadership and team development experience

• Experience managing budgets, agencies and external partners

• Excellent communication, presentation and influencing skills

• Familiarity with AI-enabled marketing approaches and emerging marketing technologies

Profile

This role is best suited to someone who:

• Thinks strategically but enjoys execution

• Can influence and lead without relying on formal authority

• Is comfortable operating in ambiguity and managing multiple priorities

• Has strong commercial instincts and a growth mindset

• Builds trusted relationships quickly with senior stakeholders

• Is highly organised, resilient and delivery-focused

• Is excited by innovation, transformation and the future of marketing

Reporting Line: Managing Director, EMEA Marketing

Location: London (preferred)

Direct Reports: Strategic Initiative Marketing team (c4 team members Q1 27)

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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