Sobre este puesto de Manager, Marketing Partnerships en Loblaw
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Why is this role important?
At Loblaw Companies Limited, we succeed through collaboration and commitment, and set a high bar for ourselves and those around us.
PC Optimum is Canada’s most loved loyalty program, helping millions of members get more value from the brands and experiences they engage with every day. A key aspect of the program is our external partners including Esso and Mobil, DoorDash, Specsavers and others, and the PC Optimum Marketing team is looking for a Manager, Marketing Partnerships to own full-funnel marketing strategies that support these partnerships. This portfolio requires a high degree of attention to detail, organization, and ability to collaborate as part of a cross-functional team passionate about driving shared objectives forward.
The successful candidate will have experience developing customer-focused campaigns at scale in paid and owned channels. This person will own campaign strategy & execution, brief internal creative teams, manage stakeholders, and deliver campaign reporting. This is a unique opportunity for exposure across the enterprise, working closely with the PC Optimum business team to drive results.
What you’ll do:
- Own the Partnerships Marketing strategy for our PC Optimum partners, leading the development and execution of annual marketing plans for each partner to support shared business goals.
- Strategically partner with cross-functional grocery & pharmacy divisions to develop collaborative brand campaigns, driving enterprise convergence and Partnerships Marketing messaging in their channels
- Collaborate within the PC Optimum marketing team, cross-functional groups and external partners, including Digital Messaging, Loblaw Agency, and Loblaw Media to execute and bring cohesive campaigns to market
- Develop customer-focused, insightful creative briefs that inspire internal and external agencies, considering the appropriate channels and tactics to support the customer throughout their journey
- Be the Partnerships Marketing lead for enterprise-wide initiatives, advocating for the joint interests of the partner and PC Optimum
- Review creative and manage multiple stakeholders’ feedback in a timely and efficient manner
- Handle projects through all internal processes ensuring they are organized and on track including legal review, translations, workback schedule development etc.
- Contribute to the achievement of business objectives, brand objectives, strategies and KPIs for both PC Optimum and partners
- Pitch opportunities rooted in insights by staying close to trends and monitoring the competitive environment, improving current and future marketing initiatives for each partner
- Bring a perspective on how new test-and-learns can be implemented, measured and scaled to support the needs of each partner
- Report on campaign performance and provide regular marketing recaps to partners, highlighting what has worked, what hasn't worked, and areas of opportunity.
- Manage one direct team member, a Partnerships Marketing Specialist, and be a positive contributor to the larger PC Optimum Marketing and Partnerships team
Role Requirements:
- University or college degree in business, marketing or an equivalent degree in a field of study related to the job
- 4+ years of meaningful work experience in brand marketing, partnership marketing, loyalty marketing, CPG/grocery marketing, or customer-based management role
- Experience navigating teams in a large, matrixed organization
- Strategic and results-oriented individual with strong analytical skills
- Organized, with the ability to move quickly within a fast-paced environment
- A resourceful, proactive self-starter
- Strong written and verbal communication to effectively liaise with internal and external stakeholders
- An aptitude for data and insights with abilities to analyze data to provide key insights to inform marketing decisions
- Good judgment and experience in the development of creative/communications, including brand standards, with a keen eye for detail
Location
500 Lake Shore Boulevard West, Toronto, Ontario with occasional flexibility to travel to Loblaw Head Office at 1 President’s Choice Circle in Brampton, Ontario.
This role is expected to be in-office four days per week.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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