About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The role

Reporting to the Social Media Executive, you will play a role in the overall brand awareness, reach, engagement and elevation of Love, Bonito’s Cebu social media presence through thoughtful, brand-led content.  You will support PH Social team’s Cebu social strategy by developing brand-centric content (reels, carousel) across various social channels (Instagram, Facebook)

You should have / be:

• A passion and genuine interest in our brand and mission - fashion and our community of women 
• Extreme ownership as well as a mission-first and performance-driven mentality
• Ability to think strategically in a customer-centric, user-driven way
• A strong understanding of the digital landscape as well as the LBCommunity and their lifestyle.
• Extreme ownership as well as a mission-first and performance-driven mindset.
• A strong and highly creative thinker with the ability multi-tasker 
• With high attention to detail, multitasking and execution abilities
• Lives and  breathes our brand values: People Matter, Go  Above & Beyond, Be Bold, Be Creative, Always Keep It Real, We’re Better Together, Growth Mindset! 
• Open to a freelance / project role

Main Responsibilities

• Support through the creation and execution of social media content, ensuring alignment with brand guidelines and marketing objectives
• Must be comfortable to be in front of the camera, and have background in relevant video editing software 
• Support in daily operations and organization of Love, Bonito’s PH Instagram (@lovebonitoph) and Facebook. 
• Contribute to new content ideas and formats for social media and community events

Requirements

• Based in Cebu and willing to work remotely
• Comfortable being in front of the camera
• Experienced working in the fashion industry as a content creator, copywriter or related creative fields
• Creative, innovative, and up to date with the latest fashion trends
• Passionate in the fashion industry
• Excellent communication and collaboration skills
• Attention to detail and the ability to meet deadlines in a fast-paced environment
• Have a mobile phone/camera that meets content creation standards
• 1-2  years of relevant work experience with an omnichannel or direct-to-consumer brand (preferably fashion/ retail brand), ideally with comprehensive experience on social media management / content creation
• Relevant degree in business, marketing or other relevant fields