Sobre este puesto de Ecommerce Product Manager en Vesync
The Company
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention — just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot — we also need driven and talented people to join our team.
That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work — they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our other brands: levoit.com | cosori.com | etekcity.com
The Opportunity
A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Ecommerce Product Manager owns the site where people decide to become members.
Your job is to build the path to purchase. You'll own it on Shopify, from landing pages through product pages, checkout, and membership signup, along with the roadmap, testing, and web partners behind it. You'll carry the brand vision and positioning onto every page, and build a site that educates, captures leads, and earns search visibility as well as one that sells. You'll decide what the site needs to do, specify it clearly, get it built, and keep improving conversion once it's live. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a business case and a blank store rather than a site with history. It's a hands-on role.
What you will do at VeSync:
Path to Purchase
Own the Site Roadmap: Set the roadmap for the path to purchase on Shopify: landing pages, product pages, checkout, and membership signup. Decide what gets built, in what order, and why.
Carry the Brand and Positioning: Execute the brand vision and the positioning from Brand and Product Marketing across the site, so every page looks, sounds, and explains the product the way the brand intends.
Build Dynamic Landing Pages: Stand up landing pages that match the ad, creator, or campaign that sent someone there, and that can be built and changed quickly.
Support Education, Lead Capture, and Search: Build the pages and capture points that educate visitors, grow the waitlist and lead list, and support SEO and AEO with the shared search resource.
Conversion & Testing
Own Conversion: Set and report conversion rate, average order value, and checkout and signup completion, find where people drop out of the funnel, and report weekly and monthly against targets.
Test and Learn: Run a structured CRO and A/B testing program, read results honestly, document what you learn, and use it to decide what gets built next.
Execute Offers and Campaigns: Build and launch offers, bundles, promotions, and campaign pages, and make sure the site is ready for every launch. Offer and pricing decisions come from leadership; you make them work on the page.
Partners & Platform
Own the Web Dev Partnership: Brief, prioritize, and hold accountable the web development agency or internal resource. Write specs clear enough that builds aren't guessing.
Lead the Ecommerce Web Producer: Direct the CMS builds, theme updates, and app integrations that keep the site moving between development releases.
Connect the Funnel: Work with MarTech, Lifecycle, and Paid on tracking, data, and the handoff from ad or email to page.
