Content Development

• Work with other members of the marketing and communications team to strategize and create impactful, high-performing written and multimedia content for internal (employee-facing) and external use.
• Lead the development of a shared marketing and communications content calendar to ensure alignment and message consistency.
• Ensure all content reflects Telesat's brand voice.

 

Social Media Management

• Co-create, schedule, publish, and monitor social media content on LinkedIn and X that supports business objectives, thought leadership, corporate communications, events, and marketing communications campaigns.
• Develop compelling social media copy and collaborate on the creation of visual and multimedia assets.
• Monitor social media trends and competitor activity to identify new opportunities for engagement.
• Track and analyze social media performance, providing recommendations to improve reach, engagement, and audience growth.

 

Website Management

• Manage and maintain Telesat's corporate website using the WordPress content management system.
• Work closely with internal stakeholders to support content publishing and website enhancement initiatives.
• Collaborate with content creators to optimize web pages, landing pages, blogs, and other digital content, including alternate H1, H2 copy, Meta descriptions, and keyword strategy.
• Ensure website content is accurate, current, accessible, and aligned with brand standards.
• Monitor website performance and user experience, identifying opportunities for improvement.

 

SEO and AI Optimization

• Develop and implement SEO strategies to improve search visibility, organic traffic, and content performance across various platforms and formats including corporate website, press releases, and social posts.
• Conduct keyword research, content optimization, technical SEO coordination, and performance monitoring.
• Support AI optimization initiatives, ensuring content is structured and optimized for AI-driven search and discovery experiences.
• Stay informed on evolving search, AI, and digital marketing best practices and recommend new or different approaches.

 

Marketing Technology & Analytics

• Support the use of marketing automation platforms, including Market or similar solutions, to execute digital campaigns.
• Develop regular performance reports and dashboards to measure digital marketing effectiveness.
• Analyze website and social media analytics, providing actionable insights and recommendations.

 

Internal Communications

• Suggest ways to measure and improve employee engagement on internal communications channels.