About this Digital Marketing & Communications Associate role at Telesat
Telesat · Hybrid · Ottawa, Ontario
Telesat is seeking a results-driven and creative Digital Marketing & Communications Associate to support the company's digital presence across web, social media, and search channels. Reporting to the Director, Corporate Communications, this person will support the management of Telesat's corporate website, social media platforms, search engine optimization (SEO), and emerging AI optimization, while also supporting marketing efforts to drive awareness, engagement, and business growth.
The ideal candidate is a strong writer and digital storyteller who combines strategic thinking with hands-on execution.
Key Responsibilities
Content Development
- Work with other members of the marketing and communications team to strategize and create impactful, high-performing written and multimedia content for internal (employee-facing) and external use.
- Lead the development of a shared marketing and communications content calendar to ensure alignment and message consistency.
- Ensure all content reflects Telesat's brand voice.
- Co-create, schedule, publish, and monitor social media content on LinkedIn and X that supports business objectives, thought leadership, corporate communications, events, and marketing communications campaigns.
- Develop compelling social media copy and collaborate on the creation of visual and multimedia assets.
- Monitor social media trends and competitor activity to identify new opportunities for engagement.
- Track and analyze social media performance, providing recommendations to improve reach, engagement, and audience growth.
- Manage and maintain Telesat's corporate website using the WordPress content management system.
- Work closely with internal stakeholders to support content publishing and website enhancement initiatives.
- Collaborate with content creators to optimize web pages, landing pages, blogs, and other digital content, including alternate H1, H2 copy, Meta descriptions, and keyword strategy.
- Ensure website content is accurate, current, accessible, and aligned with brand standards.
- Monitor website performance and user experience, identifying opportunities for improvement.
- Develop and implement SEO strategies to improve search visibility, organic traffic, and content performance across various platforms and formats including corporate website, press releases, and social posts.
- Conduct keyword research, content optimization, technical SEO coordination, and performance monitoring.
- Support AI optimization initiatives, ensuring content is structured and optimized for AI-driven search and discovery experiences.
- Stay informed on evolving search, AI, and digital marketing best practices and recommend new or different approaches.
- Support the use of marketing automation platforms, including Market or similar solutions, to execute digital campaigns.
- Develop regular performance reports and dashboards to measure digital marketing effectiveness.
- Analyze website and social media analytics, providing actionable insights and recommendations.
- Suggest ways to measure and improve employee engagement on internal communications channels.
Social Media Management
Website Management
SEO and AI Optimization
Marketing Technology & Analytics
Internal Communications
Education & Experience Required
Additional Requirements
Candidates must be able to work in Canada and obtain Reliability Status.
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