E-commerce Key Account Manager – Emerging Channels & Business Development

Role Overview

Manage and grow the e-commerce business across WeChat Channels, Dewu, Vipshop and other emerging platforms. Develop new customer relationships and business models, manage distributor performance, and build profitable routes to market through effective commercial planning and cross-functional execution.

Key Responsibilities

Customer Development and Account Management

• Identify and develop new e-commerce customers, assess commercial potential, and lead negotiations through to launch.
• Develop annual account plans, strengthen customer relationships, and secure platform support to deliver sales and profit targets.

Distributor and Partner Management

• Lead distributor selection, onboarding and performance management, with clear responsibilities across platforms, distributors and operating partners.
• Monitor sales, inventory, payment collection and spending; drive operational improvements and strengthen partner capabilities.

Value Chain Management and Commercial Negotiation

• Assess supply prices, platform fees, promotional investment and margins across the value chain to evaluate the profitability of each business model.
• Negotiate commercial terms and investment plans to improve partner economics and returns on investment.

Distribution Model Development

• Design and optimize supply routes, distribution structures and channel coverage, with clear operating boundaries for distributors and customers.
• Pilot new business models, coordinate online and offline channels, and scale successful approaches based on performance.

Cross-functional Coordination and Project Delivery

• Coordinate Marketing, Finance, Supply Chain and Operations to deliver customer and channel initiatives.
• Set clear objectives, responsibilities and milestones; monitor performance and key risks to ensure delivery against plan.

Qualifications and Experience

• At least five years of relevant experience in e-commerce account management, customer development or distributor management.
• Demonstrated experience in commercial negotiation, value chain management and business planning.
• Strong analytical and financial skills, with the ability to translate sales, cost and margin data into practical commercial decisions.
• Proven ability to manage partners, coordinate cross-functional teams and deliver projects.
• Experience with WeChat Channels, Dewu, Vipshop or emerging distribution models is preferred.