About The Role
Xsolla is seeking an experienced and strategic Regional CMO/Vice President of Marketing, Japan to own and lead the full marketing agenda for Xsolla's business in Japan — one of the company's largest and most strategically important markets. This is a senior leadership role for a marketing executive who can operate simultaneously as a strategist, builder, and hands-on operator: setting the Japan marketing vision, building the team and capabilities to execute it, and personally driving high-impact programs across the new global brand, demand generation, industry events, content, customer proof, and sales enablement across this local marketplace. This role carries full ownership of Japan's marketing strategy, budget, and outcomes, while working within a matrixed global organization. This Marketing Leader will shape how Xsolla is perceived and positioned among Japan's leading game publishers and developers, support enterprise adoption and partner-led growth, and represent the Japan market's voice in global and regional strategy discussions. The ideal candidate combines deep Japan market fluency with the credibility to navigate complex stakeholder environments — including HQ leadership in the U.S. — and the operational rigor to translate global strategy into locally effective, measurable execution.
Key Responsibilities
Create and drive the Japan marketing strategy end-to-end — brand, demand generation, field marketing, content, customer marketing, developer marketing, and partner marketing — aligned with global priorities and Japan and regional objectives.
Build, lead, and mentor the marketing team in Japan, establishing the structure, capabilities, and operating rhythms needed to scale marketing execution as the business grows.
Build and operate the marketing budget, including planning, allocation, agency/vendor management, and performance measurement and reporting against clear ROI and pipeline metrics.
Partner closely with the Japan Country Manager, GTM/BD leadership, Product Marketing, Comms, Events, and Global HQ marketing to deliver integrated programs that support enterprise adoption, partner growth, and revenue targets.
Translate and localize global B2B narratives, product launches, and brand strategy into Japan-relevant campaigns, executive and customer events, customer proof points, and sales enablement materials.
Serve as the senior Japan voice for marketing internally and externally — bringing market insight, customer and publisher perspective, and local nuance into regional and global leadership discussions, and influencing global strategy where Japan market dynamics diverge.
Build and maintain executive-level relationships with key Japanese publishers, developers, and industry bodies, elevating Xsolla's visibility and credibility across the Japan gaming ecosystem.
Represent Xsolla at major global, regional and local video game development industry events and forums, and oversee Xsolla's presence, sponsorships, and thought leadership in the local market.
Establish and continuously improve marketing operating rhythms in Japan — planning cycles, event execution, vendor/agency management, and reporting cadence with global and regional stakeholders.
Qualifications
12+ years of marketing experience, including 7+ years in B2B marketing leadership roles, ideally within technology, video games, platforms, or high-growth environments.
Proven track record building and leading a marketing function from the ground up, including team building, budget ownership, and cross-functional program delivery in Japan, regional or similarly complex markets.
Strong understanding of enterprise buying dynamics in Japan and throughout Asia including the role of trust, regulation, partners, executive relationships, and local proof points.
Demonstrated ability to operate at both strategic and executional levels, comfortable setting vision while remaining hands-on in fast-moving, ambiguous environments.
Experience leading and influencing in a matrixed organization, working closely with Country/GTM leadership, BD, Partnerships, Product Marketing, Comms, Events, and global HQ marketing.
Excellent communicator and executive presence, with business-level (or native-level) Japanese and native-level English proficiency, and strong stakeholder management and influence skills across Japan leadership, regional marketing, and global teams.
Experience managing marketing budgets, agencies, vendors, major industry events, and field/demand generation programs at a country or regional level.
Strong external network and credibility within the Japan gaming, technology, or platform industry.
Nice to Have
Experience in video games, fintech, developer platforms, or other highly technical products.
Familiarity with trust-sensitive enterprise environments and regulated industries.
Prior experience as a CMO, VP Marketing, or country/regional marketing head with full P&L or budget accountability.
Existing relationships with major Japanese game publishers, developers, or industry associations.
The duties and responsibilities of this position may evolve over time to support the organization's goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. By submitting your application, you consent to Xsolla conducting background checks, where permitted by law, after the final interview stage. All checks will comply with local regulations, and your information will be handled confidentially.Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws including the Act on the Protection of Personal Information (APPI), Xsolla is committed to protecting your personal information and respecting your privacy. For any inquiries related to data privacy, please contact: [email protected]
Explore more opportunities at: https://xsolla.com/careers
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
