The Business Development Representative (BDR) is a vital part of the Sales and Marketing process and will be based in LSEG’s Frankfurt office in Germany. This role is dedicated to supporting German-speaking customers and prospects, with a primary focus on identifying, qualifying and generating sales opportunities within defined target accounts that fit London Stock Exchange Group’s (LSEG) Ideal Customer Profile. Fluency in German is mandatory for this role, alongside strong English communication skills.

The BDR will research target accounts, identify relevant stakeholders and perform outreach through email, phone and social media while following agreed best-practice contact cadence motions and service-level expectations. These activities will be supported by CRM, sales engagement tools, customer analytics, predictive marketing models and proactive client engagement activities across specified financial institutions and corporate entities.

The role will qualify, screen and validate potential business opportunities within target accounts by analysing customer requirements, assessing propensity to buy and ensuring current and potential clients can navigate LSEG’s suite of services, products and solutions. As a BDR, you will tell the LSEG story in a compelling and locally relevant way to secure follow-up meetings with proposition sales specialists or account managers.

Primary responsibilities:  

• Investigate and research Target Accounts to gain a working understanding of the business, identify key challenges and market motivators for needing a LSEG service, product and/or solution  
• Proactively identify contacts within each account related to defined campaigns or growth opportunities
• Review, action and execute prioritized outbound contacts for each account and/or across various financial institutions, client types and geographical regions
• Effectively leverage and use sales engagement tools, system and processes, including but not limited to LSEG’s Client Relationship Management (CRM) system, Sales Automation platform and predictive marketing insight data
• Generate sales opportunities within target accounts
• Support German-speaking customers and prospects by conducting high-quality outreach and qualification activity in German and English
• Collaborate closely with Frankfurt-based and regional sales teams to support account planning, prospect engagement and opportunity creation across German-speaking markets

Secondary responsibilities: 

• Identify, establish and nurture relationships with key stakeholders across sales, marketing and operations to support effective target account growth and collaborative success outcomes 
• Take responsibility for ongoing learning and development relating to LSEG’s services, products and solutions and maintain and share professional knowledge through education, networking, events, and presentations 
• Identify market trends and translate them into Outbound marketing and prospecting campaigns 
• Champion LSEG’s services, products and solutions to strengthen the company’s brand and market position internally with key stakeholders, existing and/or new clients  

Qualifications: 

• Fluency in German is mandatory, with the ability to engage professionally and confidently with German-speaking customers and prospects
• Strong English communication skills are required to collaborate effectively with regional and global stakeholders
• Outstanding telephone and remote client contact skills that clearly articulate a 'business justification', 'what's in it for the client', obtain 'incremental gain' in order to qualify potential business opportunities 
• Ability to provide clients with the best customer experience as possible via standard methodology and 'client first' interactions 
• Ability to make a large number of calls to prospective clients per day and even with constant rejection, have the persistence and positive demeanor to continue to in these efforts every day 
• Able to articulate the benefits of LSEG products and services to potential clients in a concise and pointed manner that fosters greater product curiosity Experience working in a professional, institutional, fast-paced lead generation operation, preferably within financial services marketing or information technology 
• Experience with sales, training, or customer service environment with high inbound/outbound call volumes, and aggressive revenue and sales targets 

Career Stage:

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

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