The Business Development Manager will drive High revenue growth, market share, and brand visibility within the assigned territory. This role owns the end-to-end B2B commercial cycle—combining primary sales and strict collection management with localized marketing activations to generate secondary demand for channel partners.

Key Responsibilities

1. Sales & Commercial Management (Primary Function)

• Achieve monthly, quarterly, and annual sales targets through structured B2B distribution networks. 
• Ensure 100% timely collection of outstanding payments to maintain a healthy credit cycle. 
• Manage high-value accounts, clinical chains, and individual retail audiologists. 
• Monitor territory commercial health, analyzing sales data to identify growth white spaces. 

2. Channel Partner Management & Expansion

• Build, nurture, and maintain strong, long-term relationships with existing B2B channel partners. 
• Onboard new channel partners, audiometry clinics, and ENT hospital setups to expand market footprint. 
• Implement structured partner engagement programs to ensure high brand-share-of-wallet. 

3. Marketing & Secondary Demand Generation

• Design and execute ground-level B2B2C marketing activations to drive footfall for channel partners. 
• Plan and organize localized community touchpoints, including residential society screening camps. 
• Network with premium social clubs (e.g., Rotary Club, Lions Club) to set up corporate/social awareness programs. 
• Track the ROI of field marketing investments and measure camp-to-clinic lead conversion rates. 

4. Territory & Competitive Intelligence

• Map the complete geographic territory to track competitor pricing, schemes, and product positioning. 
• Supply regular market intelligence reports to national marketing and product development teams. 
• Utilize CRM systems to track pipelines, manage client interactions, and forecast sales accurately. 
• Identify and develop new business opportunity across assigned territories

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