Key Responsibilities (R&R)

Salesforce Effectiveness

• Monitor and report commercial performance against agreed salesforce KPIs to continuously drive best-in-class efficiency and effectiveness.
• Contribute to the definition of business objectives and sales incentives plan.
• Propose sales incentive plan for discussion with HR and local sales management.
• Participate in the communication of these proposals to the sales departments.

Sales Capability & Training

• Support sales capability development through SFE related training and communication.
• Ensure alignment and adoption of KPI logic, CRM usage, and commercial process across sales teams.
• Cooperate with HR to design and implement commercial training to build team capability.

Sales Performance Management

• Monitor sales KPI achievement and performance trends.
• Support target setting, sales incentive calculation, calibration, and KPI performance tracking.

• Analyze call productivity, outlet coverage, and execution quality.
• Recommend actions to improve sales execution effectiveness.

CRM & System Governance

• Manage CRM governance and user adoption.
• Ensure customer master and sales data accuracy.
• Coordinate system enhancement and issue resolution.

Commercial Projects

• Support strategic commercial projects, and transformation initiatives.
• Coordinate with Global/APAC teams on SFE initiatives.

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