MAJOR DUTIES & RESPONSIBILITIES:

• Owns and maintains the marketing reporting ecosystem across various marketing, digital, and customer analytics platforms to ensure accurate and timely reporting of key business and marketing metrics.
• Develops and maintains executive dashboards, KPI scorecards, and recurring reports to measure performance across acquisition, engagement, retention, customer growth, and profitability initiatives.
• Defines performance measurement frameworks and reporting standards that support strategic business objectives and marketing initiatives.
• Analyzes campaign, customer, website, channel, and customer journey performance to identify trends, opportunities, risks, and areas for optimization.
• Supports Monthly Business Reviews, executive presentations, management meetings, and Board reporting requirements by providing insightful analyses and performance updates.
• Performs customer intelligence analyses focused on customer behavior, engagement trends, lifecycle performance, and product utilization patterns.
• Develops customer segmentation analyses and audience recommendations to support acquisition, onboarding, cross-sell, upsell, and retention strategies.
• Identifies business opportunities and emerging trends through customer, transactional, and behavioral data analysis.
• Measures and evaluates the effectiveness of customer segmentation strategies and marketing initiatives through performance tracking and reporting.
• Acts as Marketing’s steward for customer and marketing data by helping maintain data governance standards, audience definitions, business rules, and KPI documentation.
• Validates data quality, reconciles reporting outputs, and ensures consistency and accuracy across dashboards, reports, and analytical models.
• Partners with Data & Analytics and Technology teams to enhance customer data environments and support Customer 360 initiatives and marketing-related data requirements.
• Analyzes campaign and customer journey performance across multiple communication channels, including email, SMS, push notifications, in-app messaging, web, and digital experiences.
• Supports testing and optimization initiatives, including A/B testing programs, audience analysis, and performance measurement efforts.
• Performs periodic analyses of market conditions, customer trends, economic factors, competitive environments, and growth opportunities to support business decision making.
• Develops reports and analytical models to evaluate profitability, return on investment (ROI), customer value, product performance, and strategic business initiatives.
• Translates marketing and customer performance data into actionable business insights and recommendations for Growth, Brand, Product Marketing, Internal Communications, and Executive Leadership teams.
• Presents findings, recommendations, and analytical insights to management and business stakeholders.
• Provides support for new projects, strategic initiatives, and special analyses as requested.
• Other duties may be assigned.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree, preferably in Finance, Accounting, Economics, Mathematics, Statistics, Data Analytics, Business Intelligence, Marketing Analytics, or related fields required.
• Four (4) to seven (7) years of experience in Marketing Analytics, Customer Intelligence, Business Intelligence, CRM Analytics, Digital Analytics, Financial Analysis, or a related analytical field required. Experience in the banking or financial services industry is highly desirable.
• Minimum education and experience required may be substituted with an equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.
• Fully bilingual in Spanish and English (verbal and written) required.
• Advanced proficiency in Microsoft Office applications, including Excel, PowerPoint, Outlook, and Word required.
• Strong experience with data visualization, dashboard development, reporting, and business intelligence tools such as Power BI, Power Query, AWS QuickSight, Looker, Tableau, or similar platforms required.
• Experience working with customer segmentation methodologies, performance measurement frameworks, and data-driven marketing strategies required.
• Knowledge of SQL and data warehouse environments is highly desirable. Experience with Snowflake is preferred.
• Experience using Google Analytics 4 (GA4), CRM analytics platforms, and digital analytics tools is highly desirable.
• Experience with marketing technology platforms, customer journey analytics, campaign performance measurement, and customer engagement solutions is highly desirable.
• Strong analytical, problem-solving, and critical-thinking skills required.
• Excellent communication, collaboration, and executive presentation skills required.
• Demonstrated ability to translate complex data into actionable business recommendations and strategic insights required.
• Strong attention to detail, business acumen, data storytelling, and stakeholder management skills required.

WORK AUTHORIZATION & ELEGIBILITY:

• Legally authorized to work in the US is required. This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization.
• Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.

Oriental is an Equal Opportunity Employer (EEO/Affirmative Action for Veterans/Workers with Disabilities)

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