Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About Our Clients

We are representing fast-growing brands across the agency and direct-to-consumer (DTC) landscape.

As these businesses continue to scale their marketing and paid media efforts, they are looking for creative talent who can bridge the gap between creative production, AI-powered content, and performance marketing.

This is a hands-on role combining customer research, direct-response creative strategy, video editing, and AI-powered content production. You’ll be responsible for turning customer insights into compelling video ads that capture attention, communicate value, and drive purchases.

Whether you're a video editor who knows how to turn raw footage into high-converting ads, an AI creative producer who can generate compelling UGC-style videos, or a creative strategist who can take an idea from concept to execution, you’ll have the opportunity to develop your own concepts, write scripts, produce finished ads, and analyze their performance using real advertising data and we'd love to hear from you.

Responsibilities

Depending on your expertise and the specific opportunity, your responsibilities may include:

• Conduct Customer Research: Research customer avatars, buying motivations, pain points, objections, and desires through customer reviews, Reddit, social media comments, competitor ads, Meta Ad Library, and internal performance data.
• Develop Creative Angles: Identify customer insights and emotional triggers that can be translated into compelling advertising concepts and testable creative angles.
• Write Direct-Response Scripts: Develop persuasive video ad scripts and creative briefs outlining the target audience, core message, hook, value proposition, proof points, ad structure, and call to action (CTA).
• Produce Performance Video Ads: Create and edit engaging video ads for Meta platforms (Facebook and Instagram), focusing on strong hooks, storytelling, pacing, B-roll, captions, transitions, pattern interrupts, and sound design.
• Leverage AI Creative Tools: Use AI tools to produce UGC-style content, avatars, voiceovers, product visuals, images, B-roll, and video sequences.
• Optimize Creative Performance: Analyze advertising results, identify what works and what doesn’t, and continuously iterate on creative concepts to improve engagement and conversion performance.
• Collaborate with the Marketing Team: Work with internal stakeholders to execute creative briefs, strengthen existing concepts, and develop new advertising approaches.

Requirements

• At least 3 years of experience creating performance-driven video ads for DTC e-commerce brands.
• A strong portfolio showcasing video ads personally developed and produced for Meta Ads (Facebook and Instagram).
• Strong understanding of direct-response marketing, including customer awareness stages, buying psychology, customer objections, hooks, offers, and conversion-focused messaging.
• Proven experience developing original creative concepts, writing video scripts, and translating customer research into advertising content.
• Excellent hands-on video editing skills, with a strong understanding of storytelling, visual composition, pacing, and audience retention.
• Practical experience using AI creative production tools such as Arcads, Higgsfield, Kling, ElevenLabs, or similar platforms.
• Ability to interpret advertising performance data and explain why certain creatives perform well.
• Strong creative problem-solving skills, initiative, and the ability to independently manage the creative production process.
• Comfortable working in a fast-paced, remote environment with a high level of ownership and accountability.

Tools & Skills That Could Be Relevant

Experience with some of the following is a plus:

• AI video & generation: Runway, Kling, Veo, Sora, HeyGen, Synthesia, or similar tools.
• AI image & creative generation: Midjourney, Flux, ChatGPT, or similar tools.
• Video editing: Adobe Premiere Pro, After Effects, CapCut, or equivalent.
• Voice & audio: AI voice generation, voiceovers, sound design, and audio editing.
• Performance marketing: Meta Ads, TikTok Ads, direct-response creative, creative testing, and ad performance analysis.

To respect everyone’s time, we will not move forward with applications that only include: general video editing portfolios, cinematic showreels, YouTube editing portfolios, documentary work, podcast editing, wedding videos, corporate videos, and motion graphics portfolios without paid advertising experience

We're not looking for someone who has simply experimented with AI tools. We want people who can use them to create compelling, commercially effective creative assets.

This role is specifically for creators who specialize in performance advertising for DTC brands.

Important: This is a shared talent opportunity across our clients. Applying does not guarantee placement with a specific company, but your profile will be considered for the opportunities that best match your experience and capabilities.

Benefits

• Competitive USD salary based on experience.
• Fully remote position — work from anywhere.
• Opportunity to work with cutting-edge AI creative technology.
• High ownership role with direct impact on company growth.
• Collaborate with a fast-moving international team.