Key Responsibilities

1. Strategic Communication & Initiative Leadership

• Lead end-to-end planning and execution of Distribution communication, engagement, and strategic initiatives aligned with business priorities.
• Translate business objectives into impactful communication plans, campaigns, content, and engagement programs.
• Proactively identify opportunities to improve communication effectiveness, agent engagement, and initiative outcomes.
• Drive execution with a high degree of ownership, ensuring timely delivery, quality, and alignment with intended business objectives.

2. Leadership Communication & Enablement

• Partner with Distribution leaders and senior management to strengthen leadership visibility, communication effectiveness, and engagement across the organization.
• Develop and execute leadership communication initiatives including management video messages, executive interviews, podcasts, townhalls, and strategic storytelling programs.
• Lead end-to-end production of leadership communication assets, from content strategy and messaging development to recording and deployment.
• Advise leaders on communication approaches, messaging, and personal branding opportunities that strengthen credibility, influence, and audience connection.
• Leverage leadership voices to support key business priorities, product launches, recruitment initiatives, digital adoption, and organizational transformation.

3. Campaign Development & Agent Engagement

• Design and execute communication and engagement campaigns supporting strategic Distribution priorities, including recruitment, productivity, recognition, digital adoption, and High Net Worth (HNW) initiatives.
• Develop communication concepts, messaging frameworks, and content strategies that influence desired audience behaviors and business outcomes.
• Ensure campaigns are translated into measurable actions, engagement, and adoption among target audiences.
• Continuously evaluate campaign effectiveness and recommend enhancements to maximize impact.

4. Platform Strategy & Content Management (e.g., MICA)

• Own content strategy, planning, and governance for agent-facing platforms to ensure relevance, consistency, and business alignment.
• Drive continuous improvement of content quality, user experience, and engagement performance.
• Recommend and implement initiatives that increase platform adoption, content consumption, and overall agent engagement.
• Monitor content effectiveness and leverage insights to optimize future content strategies.

5. Podcast, Thought Leadership & Personal Branding Programs

• Lead the development of agent success stories, leader testimonials, podcasts, and thought leadership initiatives.
• Identify compelling business and personal branding narratives that support recruitment, productivity, and agency growth objectives.
• Shape content direction, interview angles, and storytelling approaches to maximize audience engagement and business relevance.
• Champion personal branding programs that strengthen the visibility, credibility, and market positioning of agency leaders and agents.

6. Stakeholder Management & Cross-functional Leadership

• Build strong partnerships with Distribution leaders and cross-functional teams including Marketing, Operations, Product, IT, HR, and Compliance.
• Influence alignment across stakeholders and drive timely decision-making to support successful initiative execution.
• Provide communication recommendations and strategic perspectives to address business needs and stakeholder objectives.
• Serve as the primary communication lead for assigned initiatives and projects.

7. MyNewStore Growth & Adoption Lead

• Lead initiatives to position MyNewStore as an engaging and valuable platform for agents.
• Develop adoption and engagement strategies that increase platform utilization and business impact.
• Analyze usage trends, agent feedback, and behavioral insights to identify improvement opportunities.
• Recommend and drive enhancements to content, campaigns, user experience, and platform engagement.
• Partner with relevant stakeholders to establish and execute continuous improvement roadmaps.

8. Communication Excellence & Continuous Improvement

• Establish best practices, governance, and quality standards for Distribution communications and engagement initiatives.
• Identify process improvement opportunities and implement solutions that enhance efficiency, effectiveness, and scalability.
• Leverage data, feedback, and business insights to continuously improve communication outcomes and audience engagement.
• Drive innovation by introducing new communication formats, channels, technologies, and engagement approaches.

Job Requirements:

• BS/BA in Marketing, Journalism, Writing, Finance or related field

• 5+ years of financial services product knowledge/ marketing communications, etc

• Excellent editing, writing, and proofreading skills

• Keen sense of editorial/creative process including working closely with product management, design, production, compliance and traffic

• Outstanding prioritization and problem-solving skills in a deadline-driven environment

• Superb communication skills with clients, co-workers and management • Positive attitude with ability to contribute to a collaborative environment

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].