Side-by-side distribution
Product Marketing
$165,000
median · per year, annualized USD
- Disclosing
- 54.9%
- Live roles
- 792
SEM
$118,000
median · per year, annualized USD
- Disclosing
- 28.4%
- Live roles
- 116
Highest-paying jobs
Principal Product Marketing Manager, Agents
Product Marketing Lead
Product Lead, Growth Marketing
Product Marketing Lead, Claude Platform - Cloud
Product Marketing Manager, Audience and Messaging
Product Marketing Manager, Monetization
Product Marketing Manager, Marketing Finance
Senior Product Marketing Manager - US
Lead Ads Product Marketing Manager
Principal Product Marketing Manager
Highest-paying jobs
Senior Manager, Search Marketing
Search Engine Marketing Account Manager
Senior Manager, Performance Marketing, SEM
Senior Performance Marketing Manager, Paid Search
Senior Performance Marketing Manager, Paid Search
Sr. Manager, Paid Search (Remote)
Manager, Performance Marketing, Paid Search
Manager, Technical SEO Marketing
Growth Marketing Manager (SEO & GEO)
Paid Search Performance Marketing Manager
Asana
BitGo
Zscaler
Socure
Brex
Oscar Health
Glean
Wpromote
Omnicom Media
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Chicago | $179,450 | 10 |
| San Francisco | $178,500 | 128 |
| Denver | $173,568 | 7 |
| New York | $170,000 | 134 |
| Atlanta | $159,650 | 3 |
| Boston | $155,658 | 14 |
| Los Angeles | $153,575 | 8 |
| Seattle | $152,500 | 17 |
| Austin | $152,500 | 11 |
| Toronto | $140,000 | 13 |
SEM salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $150,500 | 6 |
| New York | $129,100 | 9 |
Product Marketing vs SEM: which pays more?
The median for Product Marketing is $165,000 per year (typically $140,000–$191,450), versus $118,000 for SEM ($95,000–$150,500). That puts Product Marketing about 40% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Product Marketing and SEM are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.