Side-by-side distribution
Product Marketing
$165,000
median · per year, annualized USD
- Disclosing
- 52.3%
- Live roles
- 1,081
SEM
$95,250
median · per year, annualized USD
- Disclosing
- 37.4%
- Live roles
- 131
Highest-paying jobs
Product Marketing, Messaging Lead
Product Marketing Lead, API Models & Research
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Senior Product Marketing Manager
Product Marketing Lead
Sr. Manager, Ads Product Marketing- PerformanceAutomation
Product Marketing Manager, Platform
Principal Product Marketing Manager - Cloud Memory
Product Marketing Lead, ChatGPT Work
Principal Product Marketing Manager, Foundation AI
Highest-paying jobs
Senior Manager, Paid Search
Growth Marketing Manager, Web & Search
Principal Growth Marketing Manager - SEO/GEO
Global Paid Search Marketing Manager
Senior Digital Marketing Manager, Paid Search
Product Manager - Paid Search / Acquisition
Sr. Manager, Paid Search (SEM)
SEM Manager
Paid Search Performance Marketing Manager
Manager of Marketing, Paid Search
Top companies hiring
| Company | Median | Roles |
|---|---|---|
KLA
|
$151,050 | 9 |
Braze
|
$153,250 | 8 |
Abbott
|
$170,500 | 6 |
Klaviyo
|
$145,000 | 6 |
|
OpenAI
|
$299,500 | 5 |
DigitalOcean
|
$215,000 | 5 |
T-Mobile
|
$167,650 | 5 |
MKS Instruments
|
$155,000 | 5 |
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Monks
|
$75,000 | 7 |
Wpromote
|
$82,000 | 3 |
|
Ovative Group
|
$130,500 | 2 |
Omnicom Media
|
$92,500 | 2 |
| ZG Zeta Global | $85,000 | 2 |
Pearmill
|
$76,250 | 2 |
Pavago
|
$30,000 | 2 |
|
Gametime United
|
$198,500 | 1 |
Product Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Los Angeles | $206,338 | 8 |
| San Francisco | $195,000 | 124 |
| Seattle | $186,550 | 16 |
| New York | $177,500 | 116 |
| Austin | $170,000 | 16 |
| Denver | $161,799 | 12 |
| Atlanta | $147,500 | 4 |
| London | $147,037 | 10 |
| Chicago | $146,250 | 28 |
| Boston | $145,000 | 15 |
SEM salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $166,500 | 3 |
| New York | $105,500 | 12 |
| Chicago | $103,500 | 6 |
| Boston | $101,750 | 3 |
| Toronto | $72,593 | 3 |
Product Marketing vs SEM: which pays more?
The median for Product Marketing is $165,000 per year (typically $135,000–$190,000), versus $95,250 for SEM ($74,650–$117,888). That puts Product Marketing about 73% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Product Marketing and SEM are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.