Side-by-side distribution
Copywriter
$95,000
median · per year, annualized USD
- Disclosing
- 41.4%
- Live roles
- 280
Performance Marketing
$113,750
median · per year, annualized USD
- Disclosing
- 38.2%
- Live roles
- 283
Highest-paying jobs
Lead Copywriter
Lead Copywriter
Senior Copywriter, Animal Health
Creative Director, Copywriter
Creative Director, Copywriter
Creative Agency Associate Creative Director, Copywriter
Droga5 Senior Copywriter
Droga5 Senior Social Copywriter
Senior Copywriter
Technical Copywriter
Highest-paying jobs
Principal Product Marketing Manager - GenStudio for Performance Marketing
Senior Performance Marketing Manager
Performance Marketing Manager, International
Performance Marketing Manager
Senior Performance Marketing Manager
Manager - Global Performance Marketing Technology
Performance Marketing Manager, Paid Social & EMEA Growth
Senior Manager of Digital Experience – Performance Marketing
Senior Manager, Performance Marketing, SEM
Paid Media Senior Manager
Kanopi
Wisevu
Dentsu
Monks
EverAI
Suno
Talkspace Corporate
Formlabs
Copywriter salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $136,250 | 8 |
| New York | $105,000 | 33 |
| Chicago | $99,005 | 6 |
| Toronto | $66,696 | 11 |
Copywriter vs Performance Marketing: which pays more?
The median for Copywriter is $95,000 per year (typically $67,500–$126,150), versus $113,750 for Performance Marketing ($91,875–$155,644). That puts Performance Marketing about 20% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Copywriter and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.