Side-by-side distribution
Copywriter
$100,000
median · per year, annualized USD
- Disclosing
- 39%
- Live roles
- 251
Performance Marketing
$115,000
median · per year, annualized USD
- Disclosing
- 36%
- Live roles
- 311
Highest-paying jobs
Copywriter, Developer
Lead Copywriter
Lead Copywriter
Creative Director, Copywriter
Creative Director, Copywriter
Droga5 Senior Copywriter
Conversational AI & UX/Product Copywriter (Contract)
Creative Director, Copywriter - Creative Development - Temporary Worker
Associate Creative Director, Copywriter, Creative Development - Temporary Worker
Principal Copywriter, Brand Editorial
Highest-paying jobs
Senior Performance Marketing Manager
Senior Paid Media Manager
Paid Media Marketing Manager
Senior Manager of Digital Experience – Performance Marketing
Sr Manager, Performance Marketing - Amazon
Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Manager, Performance Creative Strategy (Paid Media)
Performance Marketer
Account Manager (Performance Marketing)
Senior Performance Marketing Manager
Monks
Wisevu
VaynerMedia LLC
Top companies hiring
| Company | Median | Roles |
|---|---|---|
Clients Blackbox, Inc.
|
$115,000 | 16 |
|
Suno
|
$157,500 | 3 |
Upstart
|
$165,300 | 2 |
| AX Axon | $143,203 | 2 |
Formlabs
|
$130,000 | 2 |
1Password
|
$127,000 | 2 |
| PG Procter & Gamble | $104,100 | 2 |
The Economist Group
|
$102,375 | 2 |
Copywriter salary by location
| Location | Median | Roles |
|---|---|---|
| San Francisco | $127,500 | 9 |
| New York | $113,000 | 30 |
| Chicago | $102,500 | 5 |
| Boston | $102,500 | 3 |
| Los Angeles | $100,440 | 6 |
| Denver | $83,808 | 3 |
| Toronto | $64,052 | 10 |
Performance Marketing salary by location
| Location | Median | Roles |
|---|---|---|
| Seattle | $171,000 | 3 |
| Los Angeles | $160,000 | 5 |
| San Francisco | $158,750 | 10 |
| Boston | $146,250 | 3 |
| Chicago | $133,750 | 6 |
| New York | $120,000 | 22 |
| Austin | $115,000 | 6 |
| Toronto | $88,318 | 3 |
| London | $80,256 | 3 |
Copywriter vs Performance Marketing: which pays more?
The median for Copywriter is $100,000 per year (typically $71,885–$126,375), versus $115,000 for Performance Marketing ($82,500–$152,850). That puts Performance Marketing about 15% ahead at the median.
Both figures are computed live from active listings on JobsRadar and normalized to annualized USD, so Copywriter and Performance Marketing are compared on equal terms regardless of the currency each role was originally posted in. Only roles that publish a salary range feed the medians; numbers refresh every few hours as new roles post and older ones close, so this comparison reflects the market right now rather than a fixed survey. Use it as a directional benchmark when weighing one path against the other.