Job Description

• Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
• Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
• Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
• Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.
• Omnichannel orchestration, coordinating digital with CRM and direct channels.
• Attribution, test and control design, and incrementality.

Requirements

Requirements

• Working knowledge of consent, identity, and the shift away from third-party identifiers.
• DSP or SSP hands-on experience and OpenRTB mechanics.
• IAB Tech Lab audience taxonomy and seller-defined audiences.
• Data monetization or audience selling.
• Data collaboration and privacy-preserving audience matching.