Responsibilities

• Oversee the end-to-end lifecycle of all consumer card products, including development, launch, and ongoing management.
• Define and implement product strategies to drive growth, engagement, and profitability.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
• Own the P&L for all consumer card products, ensuring financial targets are met or exceeded.
• Develop pricing strategies and promotional campaigns to maximize revenue and profitability.
• Monitor product performance and implement corrective actions as necessary.
• Identify, negotiate, and manage strategic partnerships to enhance the value proposition of Bask Bank
• Develop and maintain strong relationships with key partners to ensure successful collaboration and mutual benefit.
• Collaborate with internal stakeholders, including marketing, operations, and technology, to ensure seamless integration and execution of partnership initiatives.
• Champion the voice of the customer, ensuring that product & partnership offerings meet customer needs and exceed expectations.
• Implement feedback loops and customer insights to continuously improve product offerings and customer experience.
• Lead cross-functional teams to drive product initiatives and ensure timely delivery of projects.
• Collaborate with marketing, sales, and operations teams to develop go-to-market strategies and support product launches.
• Mentor and develop junior team members, fostering a culture of innovation and excellence.

Qualifications

• Minimum of 7 years of experience in product management, preferably within the financial services industry.
• Demonstrated success in managing consumer card products and driving profitability.
• Experience in managing strategic partnerships and collaborating with cross-functional teams.
• MBA preferred, with a focus on business, finance, or a related field.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Proven ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
• Deep understanding of digital banking trends and consumer behavior.

The duties listed above are the essential functions, or fundamental duties within the job classification.  The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.