TikTok Creative Lead

Greenville, NC  ·  Full-Time

Own the creative voice of the world's most-watched brand on the world's fastest-moving platform.

MrBeast is building the most influential creative studio on the planet. As TikTok Creative Lead, you will be responsible for how our brand shows up on one of the most culturally significant platforms in the world. You will bring an instinctive understanding of what makes content move on TikTok, and the creative conviction to make it happen at the highest level.

This is a rare opportunity for a creative who is truly native to the platform — someone who doesn't just follow TikTok culture, but understands how to shape it. You will work alongside a dedicated Social Analytics Lead and a world-class creative team, focusing exclusively on ideation and execution for TikTok.

THE ROLE

You will own the creative output of MrBeast's TikTok presence — not the strategy, not the analytics, not the team structure. The creative. Your job is to generate ideas, pitch them with conviction, and see them through to execution. You will work fast, iterate constantly, and hold yourself to an exceptionally high bar.

The best TikTok creatives in the world know that what works on other platforms doesn't automatically work here. You will bring a point of view that is specific to TikTok — its culture, its rhythms, its audience — and translate that into content that feels native to the platform while being unmistakably MrBeast.

WHAT YOU'LL DO

• Generate and pitch high-impact creative concepts for TikTok on a continuous basis.
• Collaborate closely with our Social Analytics Lead to translate platform intelligence into executable creative.
• Lead content from concept through production, working hands-on to bring ideas to life.
• Stay obsessively current with TikTok culture, trends, sounds, and formats.
• Develop a deep understanding of the MrBeast brand and what makes content feel authentically Beast.
• Participate in regular creative reviews and after-action analysis to sharpen output over time.
• Work cross-functionally with creative, production, and social teams to bring concepts to execution.

WHAT YOU'LL BRING

• Genuine, platform-native fluency on TikTok — you understand it from the inside, not from a brief.
• A proven creative track record making content that performs, whether for a brand, a creator, or yourself.
• Strong creative instincts and the confidence to pitch ideas with clarity and conviction.
• The ability to work at speed without sacrificing quality of thinking.
• Coachability, low ego, and a genuine hunger to operate at the highest level of creative.
• Comfort working in a high-pressure, feedback-rich environment where the standard is world-class.
• Experience collaborating with creative and production teams to execute at scale.
  
  

LOCATION

This role is based in Greenville, NC, where the full MrBeast creative team operates. Relocation is required. The pace and nature of this work demand proximity to the team, to production, and to Jimmy (MrBeast).

MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships.

As VP of Brand Partnerships, you will originate and close high-value partnerships across this ecosystem. This role exists to convert cultural reach into revenue by structuring and securing integrated deals across media, IP, products, and experiences.

You will operate as a senior individual contributor with direct ownership of pipeline and deal outcomes. This role is designed for a leader who can source, sell, and close complex partnerships with global brands while influencing internal teams to bring those deals to life.

The Role

As the VP of Brand Partnerships, you will be responsible for the identification, structuring, and execution of holistic brand partnerships that span branded integrations, premium media packages, IP licensing, co-productions, and product collaborations. This role operates as a senior individual contributor with direct ownership of originating and closing high-value deals with major global brands.

This position demands a commercially driven leader capable of building and converting a pipeline of strategic opportunities, creating long-term, high-value partnerships that result in innovative and impactful 360° campaigns across Beast Industries' content ecosystem and IP. Success in this role is defined by the ability to translate reach into revenue through structured, scalable partnership deals.

What You’ll Do

• Own and deliver against individual revenue targets through pipeline development, deal conversion, and closed business
• Proactively source and develop new partnership opportunities with global brands, agencies, and strategic partners
• Lead end-to-end deal cycles from outbound prospecting through negotiation and contract execution
• Structure and sell integrated partnership deals across branded content, media, IP licensing, product collaboration, and production
• Build and present clear, outcome-driven partnership proposals aligned to partner business objectives and ROI
• Develop and grow relationships with senior stakeholders, driving renewals, upsell, and expanded partnerships over time
• Partner closely with Partner Solutions, Creative, Production, Legal, and Sales Operations to execute complex, multi-dimensional deals
• Maintain clear pipeline visibility, forecasting, and deal tracking across your portfolio
• Influence cross-functional teams to align resources and deliver against partnership commitments

What You’ll Bring

• 15+ years of experience in partnerships, media sales, or revenue roles with direct responsibility for closing business
• A proven track record of sourcing, developing, and closing multi-million dollar partnerships with global brands
• Demonstrated ownership of pipeline generation and full-cycle deal execution in a high-value sales environment
• Experience selling integrated offerings such as media, branded content, sponsorships, or IP-driven partnerships
• Strong commercial and negotiation judgment with the ability to structure complex, multi-year agreements
• Executive-level communication skills with experience influencing senior stakeholders and C-suite partners
• Deep understanding of media monetization, branded content, and partnership-based revenue models
• Experience working cross-functionally to deliver complex deals that require coordination across multiple teams
• Ability to operate independently while driving revenue outcomes in fast-moving, high-ambiguity environments

The target total compensation ranges from $423,750 – $533,750, including an employee equity plan grant, bonus, plus comprehensive benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

About the Role

We’re looking for a creative and experienced key art specialist that is familiar with the YouTube space. As a thumbnail designer you will be responsible for developing concepts, compositing and designing out those concepts. A strong understanding of photoshop and photo manipulation will help you to succeed in this position. This role is responsible for making thumbnails for our various Beast channels. Most importantly, we need someone who is a team player and always striving to improve. 

What you’ll be doing:

• Concept new and original ideas
• Generate realistic/ eye catching thumbnails using photoshop and photo manipulation skills
• Stay up to date with current trends/ best practices within the thumbnail space
• Coordinate with the thumbnail production team to make sure we are capturing all assets necessary for the creation of our thumbnails
• Collaborating with other team members to generate the best designs possible. This includes idea generation, sharing assets, and providing helpful feedback
• Other tasks as assigned

What makes you a fit: 

• 3+ years of Photoshop experience
• Advanced in photo manipulation
• Great understanding of Visual design principles and elements
• Working knowledge of graphic/visual trends in thumbnail design
• Excellent communication and teamwork skills
• Strong attention to deadlines and schedules
• Familiar with Google Drive & Discord
• Flexibility to adapt with changing timelines and deliverables
• Ability to work collaboratively with individuals and teams at all levels of the organization
• Passionate about YouTube
• 3D experience & is a bonus but not required
• Ability to create hand drawn or 3D concepts is a bonus but not required

The Role:

As the Channel Specialist, you will own the creative packaging and concept strategy that determines whether a video gets clicked and watched to the end. This is a high-leverage creative strategy role sitting at the intersection of data, AI-driven ideation, and YouTube intuition. You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content win on YouTube and you'll build the systems and frameworks that make that repeatable.

This role is for someone who obsesses over performance, not just creativity. You think in formats, not just videos. You move fast, pressure-test everything, and use data to sharpen instincts rather than replace them. If you can turn a promising idea into a breakout format, and then systematize it so it happens again, we want to hear from you.

*** This role is on-site in Greenville, North Carolina and relocation support is provided ***

What You’ll Do:

• Own title and thumbnail strategy end-to-end, continuously evolving packaging to maximize CTR and drive top-quartile click-through performance.
• Lead concept development from insight to scalable format,translating competitive research, retention data, and audience behavior into high-performing video ideas.
• Apply advanced AI-driven ideation workflows to generate, refine, and pressure-test concepts. Never blue-sky without prompting first.
• Analyze retention curves, CTR, and performance data to drive creative iteration loops and inform ongoing direction.
• Conduct deep competitive analysis to identify whitespace and emerging opportunities in the space.
• Influence the Creative Director and Channel Manager on concept viability, creative optimization, and production feasibility.
• Serve as the creative authority on set, ensuring execution fidelity to concept and packaging intent throughout production.
• Build and maintain prompt libraries, creative frameworks, and repeatable systems that raise the hit rate across the channel.
• Mentor peers and actively contribute to raising the overall creative bar across the team.

What You'll Bring:

• 4–7+ years of experience in YouTube content strategy, packaging, or production, with a proven track record of consistently delivering high-performing titles and thumbnails at scale.
• Deep understanding of YouTube algorithms, retention mechanics, and audience behavior. You can diagnose why a video underperforms and prescribe the fix.
• Advanced proficiency in AI-driven ideation and prompt engineering workflows; you know how to use these tools to accelerate and pressure-test creative, not just generate it.
• Demonstrated ability to translate data insights into actionable creative direction and measurable outcomes.
• Strong systems thinker and you build frameworks, not just videos, and you codify what works so it can be scaled.
• A clear, specific communication style and your creative direction moves teams forward.
• Experience working directly with virality or channel growth functions.
• Experience building and sharing scalable creative systems across teams or channels.

AI Enablement Lead

About the Role

We are hiring our first AI Enablement Lead to drive how AI is adopted across the company. This is a hands-on, builder-first role. You will spend most of your time embedded with teams, co-building AI workflows alongside the people who do the work, and helping departments unlock significant productivity gains.

The philosophy of this role is simple: enablement happens as a byproduct of building together. You will not be running a training program or writing curricula. You will be sitting next to people, understanding their actual work, and shipping AI-powered improvements with them. 

You will report to the CTO and partner closely with leaders across our media, consumer products, and corporate functions. The role has high visibility with the executive team and the CEO.

What You’ll Do

• Embed with teams across the company to understand how work actually gets done and where AI can have the biggest impact
• Co-build AI workflows, automations, and tools alongside team members so they can maintain and improve them after you move on
• Identify high-leverage opportunities for automation in finance, legal, HR, media production, and consumer products
• Establish baselines, instrument tools, and produce credible measurements of time saved, cost avoided, and quality improved
• Run department-level showcases and competitions that surface the best work and create momentum across the organization
• Partner with the People team to integrate AI proficiency into hiring and performance management
• Stay at the frontier of AI tooling and bring the best ideas from outside the company into Beast

What We’re Looking For

• Hands-on experience building with modern AI tools (LLMs, agents, automations, internal tools). You should be able to show us things you have built.
• Comfort across the stack: prompt engineering, data architecting, evaluation, and basic deployment. You don’t need to be a full software engineer, but you should be able to spin up an environment and ship something useful.
• Strong product and systems thinking. You are good at walking into an unfamiliar workflow and quickly identifying where the leverage is.
• Excellent communication skills. You can explain technical concepts to non-technical people and build trust with skeptical stakeholders.
• Self-directed and resourceful. When you don’t know something, your instinct is to figure it out, not to wait for someone to tell you.
• Genuine enthusiasm for AI. You follow the space closely, you experiment with new tools as they come out, and you have opinions about what works and what doesn’t.

Bonus Points

• Background in developer relations, solutions engineering, or forward-deployed engineering
• Track record of helping non-technical teams adopt new tools or workflows successfully
• Public presence in the AI community: tutorials, threads, talks, open source, or content creation

Why This Role

This is the first dedicated AI hire at Beast Industries. You will have the latitude to define what AI looks like across one of the most ambitious entertainment and consumer products companies in the world. The work is unusually broad, you will touch every part of the business, and the impact will be visible from day one. If you want to build, teach, and ship in equal measure, and you want to do it at a company that moves fast and thinks big, we would love to talk.

How to Apply

Send us your resume along with one or two examples of AI work you are proud of. This can be a tool you built, a workflow you automated, a piece of writing about AI, or anything else that shows us how you think and what you can do. 

Role Summary

The Senior Manager, YouTube Intelligence is the analytical and strategic lead responsible for turning content and platform data into creative/strategic decisions across Beast Industries’ entire YouTube channel ecosystem. Reporting to the Head of Virality, this role operates at the intersection of data analysis, platform expertise, and creative intuition, ensuring that every upload, thumbnail, title, and content decision is informed by rigorous performance insight.

This is a high-output player-coach role. The Senior Manager personally conducts deep analysis while directing a team of two Analysts, building the feedback loops between data, creative, and production that keep Beast’s channels at the top of YouTube. The mandate is not reporting for reporting’s sake, it is generating insights that measurably improve content performance.

Core Mandate

• Improve the performance of every new upload across Beast’s YouTube channels through data-driven creative decisions
• Improve overall channel health and growth trajectory across the entire YouTube portfolio (existing channels and possible new channels)
• Define and own the analytical framework that connects content performance to creative strategy
• Build the process and cadence through which analytics insights reach creative teams and translate into action
• Serve as a primary analytical voice in content and packaging decisions alongside creative leadership
• Proactively identify and bring innovative growth ideas, platform experiments, and emerging content opportunities to leadership. You don’t just report on what happened, but anticipate what should happen next

Primary Responsibilities

Content Performance Analysis & Creative Strategy

• Define the analytical framework for evaluating content performance across all Beast YouTube channels, establishing what metrics matter, how they relate to each other, and what “good” looks like for each channel and format
• Conduct deep post-mortem analysis on tentpole videos, underperformers, and breakout successes, translating findings into specific, actionable creative recommendations for packaging, ideation, and programming
• Identify patterns in clickability, watchability, and audience satisfaction that inform what content gets made, how it’s packaged, and when it’s published
• Present insights directly to channel leads and senior leadership, advising on creative changes and earning the trust to eventually direct them

Reporting Cadence & Performance Infrastructure

• Own the weekly performance reporting cadence across all channels, ensuring leadership has clear, timely visibility into what’s working and what isn’t
• Design and maintain roll-up reports that capture performance trends, content mix effectiveness, and channel growth trajectory
• Build and maintain dashboards and analysis workflows using AI tools, ensuring the team operates with maximum speed and analytical depth without requiring dedicated engineering support

Platform & Competitive Intelligence

• Monitor YouTube algorithm changes, feature rollouts, and platform-level shifts, translating them into strategic recommendations before they impact performance
• Track competitive performance across top-tier creators and emerging channels, identifying content trends, format innovations, and packaging strategies worth testing or defending against
• Conduct broader platform analysis across YouTube formats (long-form, Shorts, live streams, community posts) to inform where Beast should increase, reduce, or evolve its presence
• Proactively surface emerging content trends, viral format shifts, and growth opportunities with specific data to back them up. Operating as an early-warning system that keeps the team ahead of the curve rather than reacting to it

Creative Feedback Loop & Cross-Functional Coordination

• Build and maintain the structured feedback loop between analytics, ideation, thumbnail design, production, and editing, ensuring insights don’t sit in dashboards but are actively implemented across teams, with follow-through on adoption and measurable creative impact
• Partner with channel leads to inform programming strategy, content mix, and upload cadence based on performance data and audience behavior
• Coordinate directly with the thumbnail team, ideation team, and post-production to surface relevant data at the right stage of the content lifecycle

Team Leadership

• Direct and develop a team of two YouTube Intelligence Analysts, setting priorities, reviewing output quality, and building their ability to independently surface and present insights
• Establish workflows, templates, and standards that allow the team to operate at high velocity while maintaining analytical rigor

Ideal Candidate Profile

• You have deep, native-level fluency with YouTube as a platform. You understand the algorithm, the metrics that actually matter, and how content decisions translate into viewership outcomes. This likely comes from working directly with a top creator(s) or running a channel yourself
• You think in terms of clickability, watchability, and satisfaction, not just views. You can look at a thumbnail and a retention curve and connect the two
• You are highly proficient with spreadsheets and dashboards, comfortable with SQL, and able to build analytical workflows without relying on engineering teams to pull or structure data for you
• You are a power user of AI tools and actively use them to accelerate analysis, build automations, create visualizations, and increase your analytical output by an order of magnitude
• You can present complex analytical findings to creative leaders in a way that drives action, not confusion. 
• You know how to make data persuasive without oversimplifying it
• You have experience managing or directing junior analysts and can develop talent while maintaining high personal output
• You are obsessed with YouTube and genuinely excited by the challenge of keeping the biggest creator on the platform at #1

Success in This Role

• New uploads consistently improve in performance as a direct result of data-informed creative decisions
• Overall channel health and growth trajectory improve across the entire YouTube portfolio
• A clear, trusted feedback loop exists between data and creative that is followed consistently across channels
• The teams never fly blind, every upload has context, every trend is tracked, and no performance signal goes unnoticed
• You are consistently bringing innovative ideas, growth experiments, and data-backed opportunities to leadership, as well as driving their implementation across teams, not just flagging them
• AI tools are embedded into daily analytical workflows, making this team faster and more capable than traditional analytics functions

About The Role:

As an Executive Assistant, you will be a critical partner to our executive team and the broader organization. Tasked with providing comprehensive administrative support, you'll facilitate effective communication, manage schedules, book travel, and ensure that daily operations proceed without a hitch. 

This role involves extensive cross-functional engagement with various internal and external partners, making effective collaboration essential. We are looking for someone with a unique blend of administrative excellence, strong communication skills, excellent project management skills, and a proactive mindset to help our executives succeed in a fast-paced and dynamic environment. If that sounds like you, read on below!

What You’ll Be Doing:

• Provide thorough administrative support, including managing calendars, travel arrangements, and preparing for meetings
• Act as the primary point of contact, liaising between executives, internal teams, and external partners 
• Organize and manage sensitive information, documents, and correspondence, ensuring timely follow-ups and action items
• Plan and manage complex travel itineraries, including arranging flights, hotels and itineraries 
• Schedule and coordinate meetings, conferences, and events, ensuring executives are well-prepared and well-informed
• Collaborate with other departments to align priorities and assist with special projects as needed
• Prepare and review reports, presentations, and other documents for executive meetings and decision-making processes and outline pre-reads and key call outs for executive team
• Help manage and track key projects, ensuring timely execution and alignment with executive priorities

Recipe For Success:

• 4+ years of experience as an EA or in a similar role, with a proven track record of high-level support to senior/C-suite executives
• Exceptional organizational skills, meticulous attention to detail, and proficiency in multitasking
• Outstanding communication and interpersonal skills, always maintaining professionalism and safeguarding confidential information
• Proficiency in productivity software and tools, including G Suite and calendar/travel management applications
• Strong problem-solving abilities, coupled with adaptability to evolving priorities and challenges
• A proactive mindset, with the ability to anticipate needs and the initiative to address them
• Ability to handle confidential and sensitive information with the utmost discretion and professionalism
• Experience in project management or strategic initiatives 
• Thrive in fast-paced, high-autonomy environments with evolving priorities

A Place to Call Home

We are based in Greenville, North Carolina, widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. Greenville is a university-medical community, home to East Carolina University and Vidant Medical Center, as well as a vibrant Uptown Greenville District with a diverse art, music, and food scene featuring an increasing number of unique, locally-owned businesses and restaurants.

Our excellent affordability, geographic location, and natural resources, combined with cultural, economic, educational, and medical amenities make Greenville-Pitt County a preferred community to call home.

 Job Title: External Marketing Strategy Manager 

Location: [Insert Location] Team: Marketing / Growth 

Role Overview 

We’re looking for an External Marketing Strategy Manager to build and execute bold, internet-breaking marketing campaigns that live outside our owned channels. This role sits at the intersection of strategy, creativity, and execution—responsible for turning big ideas into reality through partnerships, collaborations, and cultural moments. 

You will lead long-term campaign strategy while also owning the systems and workflows that make high-velocity, high-impact collaborations possible. The ideal candidate understands how to bring a brand to life in ways that feel native to creators, platforms, and audiences—not like traditional marketing. 

What You’ll Do 

Build Big, Long-Term Campaigns 

● Develop and execute long-term external marketing campaigns designed to drive massive reach, engagement, and cultural relevance 

● Identify opportunities for viral moments, creator collaborations, and unconventional distribution 

● Think beyond one-off activations—build repeatable, scalable campaign ecosystems 

Own Creative + Operational Workstreams 

● Lead both the idea and the execution—partnering with creative, production, legal, and partnerships teams to make campaigns happen 

● Turn ambitious concepts into actionable plans with clear timelines, owners, and deliverables 

● Manage multiple fast-moving workstreams without losing quality or momentum 

Bring the Brand to Life 

● Translate the MrBeast brand into external environments—collabs, stunts, products, and experiences 

● Ensure everything we touch feels big, authentic, and worth talking about 

● Push for ideas that people would share even if they weren’t paid to 

Build Partnership Engines (Not Just Deals) 

● Design and implement workflows for brand and creator partnerships—from outreach to execution to post-mortem 

● Create repeatable systems that allow us to scale partnerships without slowing down 

● Collaborate with partners to co-create ideas that feel native, exciting, and mutually beneficial 

Who You Are 

● You think in ideas first, not channels or formats 

● You’ve worked on campaigns, partnerships, or activations that people actually talked about 

● You’re equally comfortable brainstorming a wild concept and building the spreadsheet to execute it 

● You move fast, figure things out, and don’t wait for perfect structure 

● You understand internet culture, creators, and what makes something go viral 

Qualifications 

● 5+ years in marketing strategy, brand partnerships, creator marketing, or similar 

● Experience building and executing large-scale or viral campaigns 

● Strong project management skills—able to manage complexity without slowing things down 

● Proven ability to work cross-functionally and externally with partners 

● Experience creating or scaling workflows/processes in a fast-paced environment 

What Success Looks Like 

● Campaigns that break through the noise and drive massive organic reach 

● Partnerships that feel like content—not ads 

● Systems that allow us to execute faster and bigger over time 

● A consistent pipeline of bold, culturally relevant marketing ideas