JOB TITLE: VP of Marketing, Sales, and Events

DIVISION: Marketing

REPORTS TO: Resort President

LOCATION: Solitude Mountain Resort

CLASSIFICATION: Full-Time/ Year-Round/ Salary

SALARY RANGE: $110k-$140k - Annual Incentive Bonus + Long Term Incentive

The Vice President of Marketing, Sales, and Events is a senior executive role responsible for unifying and leading Solitude Mountain Resort's revenue-generating and guest-facing functions: sales, marketing, brand, communications, guest experience, and private events/weddings. This role builds and executes an integrated commercial strategy that drives group, wholesale, conference, wedding, and private event revenue; grows brand presence and guest loyalty; and ensures flawless execution of both public resort programming and private events. This role will partner closely with the Resort President, Revenue Management, Lodging, Food & Beverage, and Operations to maximize revenue and deliver a best-in-class guest experience across every touchpoint.

JOB DUTIES AND RESPONSIBILITIES

Strategic & Organizational Leadership

• Own an integrated commercial strategy across sales, marketing, and events that drives revenue, brand presence, and guest satisfaction in alignment with resort business goals.
• Lead, mentor, and hold accountable the Director of Sales, Banquets & Private Events Manager, and marketing/guest experience teams, including goal-setting, budgeting, and performance management.
• Collaborate cross-functionally with the Resort President, Senior Leadership Team, Operations, and Finance to maximize revenue and guest experience.
• Partner with Revenue Management as a peer function on pricing and demand strategy; this role does not have direct authority over Revenue Management but coordinates closely to align sales, marketing, and pricing decisions.

Sales & Revenue Generation

• Set sales strategy and own budgets/revenue targets across group, wholesale, conference, wedding, and private event business, including oversight of Central Reservations.

• Direct the sales team's account management and new business development, and represent the resort in the market through industry, community, and trade relationships.

• Oversee the sales team's incentive/commission structure.

Marketing, Brand & Communications

• Oversee marketing, brand, digital, and CRM strategy to build brand presence and guest loyalty across all channels.
• Lead public relations, sponsorships, and internal/external communications, including crisis communications readiness and serving as spokesperson when appropriate.
• Track digital and e-commerce performance — including pass/lift ticket sales, web conversion, and social engagement — alongside traditional sales KPIs to guide investment across channels.

Events & Guest Experience

• Lead the strategy, planning, and execution of both public events and on-mountain programming (festivals, activations, and guest experiences) and private events and weddings, ensuring flawless execution from concept or consultation through event day, in partnership with the Banquets & Private Events Manager.
• Align sales, marketing, and events teams on pricing, proposals, and promotion to maximize public and private event bookings.
• Design and oversee guest experience initiatives across all events, using guest feedback and KPIs to continually improve satisfaction and loyalty.

Financial & Operational Management

• Develop and manage division budgets, and deliver sales, marketing, and event performance reporting to support forecasting and goal setting.
• Ensure effective use of core systems (Delphi/Salesforce, InfoGenesis, Workday, UKG) across the division.

JOB REQUIREMENTS & QUALIFICATIONS

• Minimum 10 years of senior-level leadership experience across sales, marketing, or guest experience, preferably within hospitality, ski, travel, or resort sectors, including 3+ years of supervisory/managerial experience.
• Bachelor's degree in Business Administration, Marketing, Communications, Hospitality Management, related field, or equivalate experience; MBA or advanced degree preferred.
• Demonstrated track record building and executing integrated sales, marketing, and events strategies that drive measurable revenue growth.
• Deep understanding of ski/resort culture and guest expectations; intermediate skiing/snowboarding ability required, advanced/expert level preferred.
• Expertise in digital marketing, CRM architecture, brand management, and event/wedding sales, paired with strong data-driven decision-making.
• Proficiency with Delphi/Salesforce and MS Office/Excel; familiarity with Inntopia, Springer-Miller System, RTP, InfoGenesis, Workday, and UKG a plus.
• Excellent written and verbal communication skills, with comfort serving as a public-facing representative of the resort.
• Ability to work outdoors in winter and summer conditions, work evenings/weekends/holidays as needed, and travel out-of-state to support sales, marketing, and events activity.

Preferred Attributes

• History of developing loyalty programs, driving retention, and growing guest spend through integrated campaigns.
• High emotional intelligence and the ability to inspire and align diverse teams toward common goals.

COMPENSATION & BENEFITS

• Competitive base salary with executive annual incentive bonus and long-term incentive eligibility.
• Resort perks: employee ski pass, guest lodging discounts, and gear discounts.

EQUAL OPPORTUNITY EMPLOYMENT  

Solitude Mountain Resort is an equal opportunity employer.  It is the policy of the Company to recruit, hire, train, assign, promote, and transfer the best qualified individual for each job opening and provide such employment opportunities without regard to sex, race, religious creed, color, gender, gender identity, gender expression, national origin, ancestry, citizenship, nationality, age, physical disability, mental disability, medical condition, marital status, pregnancy, sexual preference, sexual orientation, genetic  information, veteran status, or any other characteristic protected by applicable state or federal law. The Company makes all employment decisions, including selection, training, job assignment, compensation, promotion, transfer, discipline, termination, and access to benefits without regard to these protected statuses.  Solitude Mountain Resort also provides reasonable accommodations to applicants and employees with disabilities.  If you require an accommodation during the selection process, please contact Human Resources at [email protected]

Perks of Working Here:

Work & Play in the Mountains:

• Embrace the stunning Wasatch Mountains.
• Connect with fellow mountain enthusiasts.

Benefits:

• Access to select Alterra Mountain Company Destinations.
• Free Solitude season pass for you and eligible dependents.
• Discounts on solitude lift tickets for friends and family.
• Discounts on food, rentals, retail, and lessons.

Other Perks:

• Comprehensive medical, dental, vision, and life insurance for eligible employees
• Pro deals with outdoor brands.
• Generous 401(k) plan with company match.
• Free counseling service through Employee Assistance Program.