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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

Temporary position for 13 months until January 2028

This is a hybrid position with a mix of in-office and remote work; arrangements will be discussed with hiring managers per departmental guidelines.

Your Role:

Reporting to Montreal Sales leadership, you will play a key strategic role focused on active business development and acquisition of untapped markets. As a true prospecting strategist, your primary goal will be to identify, cultivate and convert new business partners while accelerating growth of the existing account portfolio. Leveraging the CBC/Radio-Canada TV and digital ecosystem, you will negotiate and close deals for high-impact, innovative and integrated advertising campaigns.

Key Tasks:

• Conduct proactive, continuous prospecting to identify new market opportunities and convert high-value prospects into active clients.
• Structure, negotiate and close ambitious commercial agreements with direct clients as well as agencies.
• Analyze prospects’ business needs in depth to craft impactful, customized and ROI-driven advertising proposals.
• Rigorously manage your sales pipeline in the CRM to ensure continuous growth and exceed revenue targets.
• Cultivate a strong network of decision makers and actively participate in industry events to amplify CBC/Radio-Canada’s brand stature.
• Work closely with representatives from all CBC & Radio-Canada Media Solutions departments (e.g., Content Marketing, Research).

What You Bring:

Qualifications:

• Bachelor’s degree in administration or related field, or equivalent experience.
• Three to five years' demonstrated experience in active prospecting and multiplatform (TV and digital) advertising sales.
• Proven track record of winning new accounts and outperforming sales targets.

Skills:

• Results-driven profile with persuasion skills and the ability to close sales.
• Exceptional skills in prospecting and lead qualification.
• Ability to work well under pressure.
• Critical listening skills.
• Proficiency with the MS Office suite (PowerPoint, Word and Excel).
• Ability to perform sales-related administrative tasks.
• Excellent spoken and written French; good command of English required.
• Valid driver’s licence and fully insured vehicle.
• Ability and willingness to travel frequently within your sales region.

Shortlisted candidates will be required to complete the following:

• Interview.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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