Summary

This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives, drive product adoption and enable revenue growth.

The role applies market insight, customer understanding, competitive intelligence, and cross-functional collaboration to position offerings effectively and shape product messaging, go-to-market plans and adoption strategies. It guides product launches and equips customer-facing teams with the tools and messaging needed to drive adoption and retention while supporting business growth and market success.

Essential Duties & Responsibilities

Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.

Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.

Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.

Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.

Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.

Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.

Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.

Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.

Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.

Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.

Ensure product marketing activities adhere to internal policies, processes, and quality standards.

Perform other duties and responsibilities as required to support business needs.

Job Level Competencies

Extensive knowledge and application of product marketing principles, theories and concepts. Applies industry best practices, market insight, and customer understanding to guide strategic and tactical decision-making.

Develops solutions to complex problems where analysis of of market, customer, competitive, and data requires in-depth evaluation of variables. Determine the best approach to achieve results and influence strategic decisions and improvements across product marketing initiatives. .

Work is performed independently and requires the exercise of judgment and discretion. Exercises considerable latitude in determining objectives, priorities and approaches to assignments while balancing strategic planning with hands-on execution. Work may be reviewed at a high level.

Represents the organization as primary contact on assignments and/or projects. Interacts with senior professionals and management and leads cross-functional alignment across Product, Sales, Marketing, and Customer Success to achieve business objectives.

Actions may impact organization performance, product adoption, and go-tomarket success. Failure to accomplish work affect business objectives, customer outcomes, and revenue growth opportunities.

Qualifications

Typical experience: 5+ years in related role or experience.

Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.

Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.

Ability to synthesize complex or technical information into clear, value-focused messaging.

Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.

Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making.

Strong written and verbal communication skills suitable for internal and external audiences.

Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders.

Experience managing multiple projects and deadlines within established processes.

Proficiency with common marketing, research, and presentation tools.

Preferred Qualifications

Education: University degree preferred.

Experience supporting product launches within subscription-based or recurring revenue business models.

Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights.

Familiarity with sales enablement methodologies and lifecycle marketing principles.

Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.

Experience using marketing automation, CRM, or analytics platforms.

Experience working in a cross-functional or technology-enabled environment.

Possession of a relevant professional certification in product marketing, marketing, or a related field.

Working Conditions & Physical Demands

This position requires the ability to remain in a stationary position for extended periods and involves frequent use of a computer and other standard office equipment. It also requires effective communication in person and through digital channels, occasional movement within the workspace, and handling of light materials (typically under 10 pounds). Specific vision abilities include close vision and the ability to adjust focus. It may be performed in an office, remote, or hybrid work environment, depending on business needs and applicable work arrangements. Standard working hours apply, though flexibility may be required to accommodate deadlines or collaboration across time zones. Travel may be required depending on business needs. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.

Title Regulations Statement: The use of the title “Manager or Director” as a suffix in job title reflects functional or project responsibility and does not indicate people management or supervisory responsibilities. The role is classified as an individual contributor position. The title aligns with internal job architecture and may not imply managerial status as defined under local labor or employment regulations.