Company Overview

Our client is a growing e-commerce brand operating across its own online store and several major marketplaces. The business is expanding its online presence and is looking to rebuild a consistent social media presence after a period of limited activity.

Role Overview

This role is being brought on to tackle a backlog of foundational e-commerce and marketing tasks, with social media as the top priority.

A previous social media hire left several months ago, so Instagram, Facebook, and TikTok have gone quiet and need to be rebuilt from the ground up — including consistent posting, engagement, and influencer outreach.

Alongside social media, the role covers online store housekeeping, marketplace listing maintenance, and a number of one-off projects. Once the initial backlog is cleared, the role is expected to settle into primarily social media management and influencer relations, with ad hoc administrative support as needed.

Key Responsibilities

• Own day-to-day social media across Instagram, Facebook, and TikTok — create and schedule daily posts, repurpose content across platforms, and grow engagement and followers

• Support the launch and growth of TikTok, including working through existing training material and using it to plan and execute the launch

• Source and manage influencer partnerships, including product-for-content collaborations and identifying influencers open to longer-term partnerships or product exchanges

• Research and grow the brand's Reddit presence, including sourcing external support if required

• Maintain the online store — keep listings, keywords, and SEO up to date and ensure key functions and automations are working correctly

• Review AI-generated SEO blog content for accuracy, tone, readability, and brand alignment before publication

• Maintain existing marketplace listings and assist with setting up new marketplace listings by repurposing existing product information

• Repurpose social media content for additional marketplace content channels

• Manage one-off projects such as migrating reviews onto the website and researching more cost-effective shipping alternatives

• Project-manage external vendors on the founder's behalf — following up on stock reorders, coordinating samples and packaging/artwork updates, and tracking progress with external service providers

• Provide general ad hoc administrative support, chasing up tasks and keeping projects on track

Skills & Tools

• Strong, proven social media content creation and copywriting skills across Instagram, Facebook, and TikTok — comfortable creating posts and reels, not just scheduling them

• Experience with Metricool or similar social media scheduling tools

• Experience with influencer marketing/outreach platforms is a strong plus

• Shopify or similar e-commerce platform experience is a nice-to-have, not essential

• Comfortable working with AI SEO/blog tools in a review-and-refine capacity rather than writing everything from scratch

• Familiarity with major e-commerce marketplaces and seller platforms

• Beauty, skincare, lifestyle, or consumer-product industry experience, particularly within social media, is a strong plus

• Highly organised and proactive, with the ability to manage several one-off projects and vendor follow-ups simultaneously with minimal hand-holding