Role Purpose
The Senior Marketing Officer owns marketing from strategy through execution, generating qualified leads for the sales team and building the company's brand with both clients and prospective talent.

Key Responsibilities
- Develop and own the marketing strategy, content calendar, and budget.
- Plan and manage social media content across LinkedIn, Facebook, and Instagram.
- Build and run outreach campaigns using GoHighLevel (GHL) or a comparable platform.
- Create email nurture sequences and a regular newsletter.
- Produce case studies, testimonials, and other client-facing content.
- Support employer branding and recruitment marketing in partnership with HR.
- Maintain the company website and blog to support SEO and inbound traffic.
- Design and manage a client referral program.
- Track marketing performance and report on leads, conversion, and cost per lead.
- Direct and review the work of a supporting admin resource.

Requirements

- 5+ years of marketing experience, including experience owning strategy and planning.
- Proven track record generating B2B leads, ideally in services or B2B settings.
- Experience with a CRM or marketing automation platform such as GoHighLevel, HubSpot, or similar.
- Strong experience managing business social media accounts.
- Experience with email marketing, SEO, and website content.
- Experience directing or managing at least one team member.

Skills and Attributes
- Excellent written communication and copywriting skills.
- Data-driven, with the ability to set and report against targets.
- Comfortable moving between strategic planning and hands-on execution.
- Organized, self-directed, and able to work independently.
- Familiarity with design and AI tools (e.g. Canva) is required.

Benefits

At MySigrid, we invest in the people who power our growth.

We believe that when our team thrives, everything else follows — so we've built an environment where your career and your life outside of work are equally valued.

What we offer:

• A collaborative and supportive work environment that values creativity and initiative.
• A fast-paced, high-energy atmosphere where your expertise will directly contribute to business growth.
• Competitive salary package.
• Paid Time-Offs.
• HMO Package for the employee and two legal dependents.
• Reimbursable internet charges.
• Comprehensive training and continuous learning advantages.
• Opportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processes.
• High importance to work-life balance with the opportunity to work from home part of the week.
• Opportunity to venture into other areas of the business as you continue to contribute to the company's growth.
• Be part of a dynamic team of specialists who openly and willingly share their knowledge with their colleagues.
• Work in a corporate culture that encourages collaboration, emphasizing our core values: Integrity, Passion, Teamwork & Respect, Pro-activeness, Accountability, and Determination.

Co-Working days

MySigrid has a co-working office in Ortigas where the whole team meets once a month at a minimum.