Hello, we’re Instrumentl. 👋
Grants fund nonprofit work, but they also create some of the toughest operational challenges. Every grant brings its own deadlines, spending restrictions, reporting requirements, and commitments, so managing that complexity across fundraising, finance, and HR requires more than spreadsheets.
Instrumentl is the system of record for grants. We bring discovery, applications, award compliance, and grant operations into one platform, giving nonprofits a shared foundation to grow their revenue and impact. More than 6,000 nonprofits rely on Instrumentl, from local community groups to state and county governments, universities, and maybe even your local animal shelter.
We're a cash flow positive, YC-backed company building our next chapter, and we're hiring people who will shape and grow the impact of the nonprofit sector.
About the role:
We're hiring a Senior Content Marketing Manager, reporting to the Head of Product Marketing, to build and run the content engine that turns nonprofit awareness into pipeline. You'll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across both short and long form content, strategically designed across the full demand funnel and connects emotionally, moving people to act. This is a performance role, too: you’re passionate about measuring outcomes and using data to keep improving it.
What you'll do:
Versatile, conversion-first content
Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content
Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO
Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it
Full-funnel strategy & execution
Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer
Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team
Help executives and other internal thought leaders build a consistent voice and posting cadence on social — developing themes, calendar, and content that reflects each person's POV, not just amplifying the company page.
Data-driven performance marketing
Understand our audience deeply — who they are, what they do and how we can meet their needs
Track what's working and what isn't, and use those learnings to optimize
SEO and AEO: Stay ahead of how generative and agentic search is changing how nonprofits find and evaluate solutions, and create content that moves the needle.
What we're looking for
Required
6+ years of experience in content marketing, performance marketing, or content strategy
Recent experience with B2B
Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy
Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search
A performance mindset: comfortable with data and quick to turn results into sharper work
Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts
Ability to quickly build subject matter expertise in a complex domain through research and SME interviews
Nice to Have
Experience with nonprofit, social impact, or mission-driven organizations
Background in grants, fundraising, or nonprofit operations
Hands-on experience running or optimizing paid digital advertising
Experience managing freelancers and agency relationships
Compensation & Benefits
For US-based candidates, the target salary range for this role is $125,000 – $150,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.
Benefits
100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
401(k)
Company laptop and home-office stipend
Bi-annual company retreats
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.
