This role is for one of Weekday’s clients
Salary range: Rs 2500000 - Rs 3400000 (ie INR 25 - 34 LPA)

Min Experience: 8+ years
Location: Mumbai, Maharashtra, India, New Delhi, Delhi, India, Delhi, India, Hyderabad, Telangana, India, Ahmedabad, Gujarat, India
JobType: full-time

We are looking for an experienced and results-driven Regional Sales Manager to lead education loan sales, customer acquisition, channel development, and portfolio-quality management across an assigned region. The role involves driving regional sales performance, managing customer relationships, building strategic partnerships, and ensuring compliant lending practices throughout the customer journey.

The ideal candidate will combine strong sales leadership with disciplined funnel management, effective stakeholder coordination, and a clear understanding of portfolio quality. The role requires close collaboration with Credit, Risk, Operations, Collections, and other internal teams to achieve sustainable growth while maintaining high standards of customer service and regulatory compliance.

Requirements

Key Responsibilities

1. Regional Sales and Business Development

• Develop and execute regional sales strategies to achieve education loan acquisition, sanction, and disbursement targets.
• Generate and manage leads through direct sales, referrals, education consultants, universities, channel partners, and other approved sourcing channels.
• Build and maintain strong relationships with students, co-applicants, education institutions, consultants, Direct Selling Agents (DSAs), and referral partners.
• Establish regional sales priorities, operating rhythms, and performance review mechanisms to drive consistent business outcomes.
• Monitor sales productivity, conversion rates, and channel performance, implementing corrective actions wherever required.
• Identify opportunities to expand market reach, strengthen partnerships, and improve customer acquisition.

2. Customer Relationship Management

• Ensure students and co-applicants receive accurate guidance on courses, countries, institutions, funding requirements, repayment structures, and documentation.
• Oversee customer engagement throughout the loan lifecycle, from lead generation and application login to sanction and disbursement.
• Ensure customer applications contain complete and accurate information, appropriate consent, and source attribution in approved systems.
• Communicate loan sanction terms, conditions, and outstanding requirements clearly and accurately.
• Maintain high standards of customer experience, confidentiality, and professional conduct.

3. Sales Funnel and Operational Management

• Monitor and improve key conversion metrics, including lead-to-login, login-to-sanction, and sanction-to-disbursement ratios.
• Ensure timely collection and validation of admission, academic, KYC, income, banking, and collateral documents, wherever applicable.
• Coordinate with Credit, Underwriting, Operations, Verification, and external partners to resolve queries and progress applications within agreed service levels.
• Track pipeline performance, identify bottlenecks, document lost reasons, and implement measures to improve conversion and turnaround time.
• Maintain accurate CRM records, sales MIS, reporting dashboards, and management updates.

4. Portfolio Quality and Risk Management

• Drive regional portfolio-quality governance, with particular attention to X-bucket performance and early-delinquency trends.
• Monitor location-wise and channel-wise portfolio performance, identify emerging risks, and implement corrective action plans.
• Coordinate with Collections, Credit, Risk, and Operations to address pre-due, pre-bounce, overdue, and early-delinquency cases.
• Support appropriate customer sourcing, fraud vigilance, and timely escalation of suspicious activity or potential policy violations.
• Ensure customer repayment engagement follows approved communication and conduct standards.
• Balance business growth with sustainable portfolio performance and responsible lending practices.

5. Leadership and Stakeholder Management

• Lead regional sales execution, establish resource priorities, and align teams with business objectives.
• Build sales capabilities through coaching, performance reviews, and continuous process improvement.
• Drive senior-level stakeholder alignment across Sales, Product, Credit, Risk, Operations, Collections, and other relevant functions.
• Sponsor initiatives to improve sourcing quality, channel effectiveness, operational efficiency, and portfolio performance.
• Escalate material customer-impact issues, policy deviations, fraud indicators, persistent overdue cases, and unresolved operational dependencies.
• Exercise decision-making authority within approved policies, processes, and delegated limits.

Key Skills and Competencies

Must-have Skills

• Sales Execution
• Relationship Management
• Education Loans
• Regional Sales Management
• Business Development
• Portfolio Quality Awareness
• Customer Acquisition and Funnel Management
• Stakeholder Management

Good-to-have Skills

• Channel Partner Management
• Strategic Partnerships
• Education Institution Relationships
• Portfolio Quality and Early-Delinquency Management
• CRM and Loan Origination System (LOS) Usage
• Business MIS and Reporting

Required Qualifications and Experience

• Postgraduate degree or equivalent qualification preferred.
• Substantial experience in sales leadership within lending, banking, or financial services.
• Experience in education loans or other retail lending products would be advantageous.
• Demonstrated ability to drive sales performance, manage customer relationships, and coordinate across cross-functional teams.
• Strong understanding of customer documentation, KYC requirements, lending processes, and compliance expectations.

Major Challenges

• Balancing sales growth, customer experience, turnaround time, and portfolio quality.
• Managing incomplete or inconsistent academic, customer, and financial documentation.
• Ensuring timely customer engagement for repayment-related follow-ups while adhering to approved conduct standards.
• Coordinating Sales, Collections, Credit, Risk, and Operations to address portfolio-quality concerns and early-delinquency trends.
• Maintaining consistent regional execution, partner productivity, and operational discipline.