We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Join us as the Product Manager, PIVC (Peripheral IV Catheter), where you will lead the national marketing strategy and execution for designated Medication Delivery Solutions (MDS) product platforms across Canada. Reporting to the Marketing Director, you will play a key role in shaping and implementing the MDS Canada growth strategy for assigned products.

This role develops and executes annual strategic marketing plans, including product positioning, customer segmentation, forecasting, branding, lifecycle management, and go-to-market initiatives. You will lead strategies that drive sales growth, expand market presence, and support key business objectives.

The successful candidate will manage product line marketing budgets, influence cross-functional business decisions and resource planning, and lead strategic projects and initiatives. Decisions and recommendations made in this role directly impact revenue performance and marketing investment effectiveness. Leveraging advanced marketing expertise, you will collaborate closely with Sales, Clinical, and Commercial Excellence teams to identify opportunities, optimize execution, and strengthen MDS Canada's competitive position. 

Job responsibilities: 

• Develop and leverage market, customer, and competitive insights to identify opportunities, mitigate risks, and support business decisions.
• Lead product portfolio marketing strategies and execution to achieve revenue, growth, and profitability objectives.
• Support annual business planning, forecasting, demand planning, and long-term portfolio strategy.
• Drive product launches, marketing communications, sales enablement, and training initiatives.
• Manage pricing, contracting, channel strategies, product mix, and go-to-market execution.
• Partner with global marketing teams to align platform strategies, forecasts, and growth initiatives for Canada.
• Provide sales support through market intelligence, customer engagement, opportunity planning, and competitive positioning.
• Support GPO strategies, RFPs, contract management, distributor relationships, and key customer initiatives.
• Lead national conferences, events, and customer engagement programs.
• Collaborate with Clinical Services and key opinion leaders (KOLs) to advance advocacy and portfolio growth.
• Support and maintain distributor relationships for key portfolios including execution of go-to-market strategies, pricing strategy, contract negotiations, and training. 

Education & Experience required:

• Bachelor’s degree required, MBA is an asset 
• Minimum of 3+ years of business experience in the healthcare industry in a marketing or product manager role.
• Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies. 

Knowledge and Skills required:

• Strong analytical, financial, and business acumen, with the ability to interpret data and translate insights into business decisions.
• Proficiency in CRM platforms (e.g., Salesforce) and Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
• Demonstrated leadership, initiative, creativity, and problem-solving skills, with the ability to work independently and drive results.
• Highly organized with strong project and process management capabilities, able to manage multiple priorities and deadlines in a fast-paced environment.
• Customer-focused team player with the ability to build relationships and collaborate effectively across all levels of the organization.
• Ability to travel up to 35–40% within Canada and internationally, as required. Including travel to the United Stakes for meetings and training.

Preferred qualifications:

• Fluency in French (read, write, speak) strong asset 

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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