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Sobre esta vaga de PEDRO MARKETING & PR LEAD na Charles & Keith

Charles & Keith · Presencial · Taiwan

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

•Own and develop the brand's overall marketing and PR strategy across all consumer touch points. •Develop and manage 360° marketing and GTM plans in line with brand direction and business priorities. •Align marketing priorities with Inventory, EC and PM teams, and drive improvements to the go-to-market process. •Review marketing performance, analyze results and optimize strategies accordingly. •Lead retail marketing initiatives, including retail activations, in-store VM updates and GWP planning. •Lead PR and KOL / celebrity initiatives, including PR event planning and execution in collaboration with PR agencies. •Develop and manage KOL / celebrity seeding strategies and collaboration projects. •Monitor market trends, competitors and media landscape, and identify opportunities for the brand. •Develop and present bi-annual marketing performance reviews and upcoming marketing plans to landlords to strengthen partnerships and align on future initiatives. •Oversee overall content and social media direction to ensure consistency with brand strategy.

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Sobre a Charles & Keith

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving communi

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