Media & Brand Performance Lead

Hybrid working at our office in Wimbledon.

Full Time, Permanent Position

Domestic & General is growing fast across 12 countries, protecting the appliances that keep households running and cutting waste by extending product life. Recognised by Great Place to Work and the Inclusive Employers Standard, we’re building a modern, inclusive culture—and we’re looking for a Media & Brand Performance Lead to join our Brand & Communications team in this key position.

The Role

This is an exciting opportunity to take ownership of how Brand & Communications performance is measured, governed and optimised across our global owned media channels.

You'll lead the development of a clear and consistent measurement framework, build and maintain brand equity dashboards, and establish performance standards that help drive impact, accountability and continuous improvement across the function. As a senior individual contributor, you'll combine strategic analytical thinking with hands-on social media governance, turning data into actionable insights that shape decision-making and strengthen brand performance. You'll play a key role in ensuring our owned media activity is effective, measurable and aligned to both brand and business objectives.

This role is ideal for someone who enjoys combining data, insight and influence to help elevate the impact of a global Brand & Communications function.

Key Responsibilities

The positions’ remit covers the below areas and deliverables:

Performance Framework

• Develop and manage a global Brand & Communications KPI framework.
• Define performance measures aligned to brand and campaign objectives.
• Establish reporting governance and cadence across markets.
• Maintain brand and communications dashboards.
• Consolidate and analyse performance data across channels and campaigns.
• Deliver quarterly performance insights and recommendations to senior stakeholders.

Owned Media Governance (Social Channels)

• Own global governance of corporate social media channels.
• Act as the approval authority for owned social publishing.
• Define channel standards, publishing guidelines and content cadence.
• Ensure consistent tagging, taxonomy and reporting practices.
• Support regional teams in adopting and maintaining governance standards.

Campaign Performance & Optimisation

• Partner with campaign leads to set measurable objectives and success metrics.
• Define campaign measurement and data capture requirements.
• Lead post-campaign evaluations and insight reporting.
• Provide data-driven optimisation recommendations across markets.
• Identify opportunities to improve engagement, effectiveness and channel performance.

Tools & Data Stewardship

• Own and optimise social listening, publishing and reporting platforms.
• Standardise reporting templates, metrics and taxonomy.
• Ensure data quality, consistency and governance across regions.
• Manage relationships with external agencies and platform partners where required.

About You

We would like to hear from people who can demonstrate the below:

• Proven experience in owned media, social media governance, or digital performance leadership 
• Advanced experience designing KPI frameworks aligned to brand and communications objectives 
• Experience building executive-level dashboards and structured reporting models 
• Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends) 
• High level of data literacy with ability to consolidate multiple data sources 
• Experience operating in multi-market or global environments 
• Hands-on experience managing and optimising corporate social media accounts 
• Familiarity with social listening and publishing tools (e.g., Sprout or equivalent) 

We offer lots of great benefits! Some of which include: 

• Competitive salary and annual discretionary bonus
• 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
• Training opportunities as well as clearly defined career progression
• Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.  Cover also includes unlimited access to a 24/7 virtual GP service
• Attractive company pension scheme
• Life assurance – employer funded cover of 4x basic salary
• Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:

• Salary Finance – access to savings and borrowing through payroll
• Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
• Travel Loans – interest free loans to help spread the cost of annual travel tickets
• Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000

• Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes
• OnHand – Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
• Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues
• Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
• Employee discounts – with a range of discounts for 100s of online and high street retailers

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

Please note that we have a thorough referencing process, which includes criminal record checks.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.