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Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Mall Marketing Manager Job Description

Position Overview

The Mall Marketing Manager develops and executes comprehensive marketing strategies to drive traffic, increase tenant sales, and enhance the overall shopping experience. This role requires creativity, analytical skills, and the ability to manage multiple campaigns while building strong relationships with tenants and community partners.

Key Responsibilities

Strategic Marketing & Planning Develop and implement annual marketing plans aligned with property objectives and budget. Create promotional calendars featuring seasonal campaigns, holiday events, and community activations. Conduct market research to understand consumer behavior, demographic trends, and competitive positioning. Track performance metrics and ROI across all marketing initiatives.

Event Management & Activation Plan and execute mall-wide events including grand openings, seasonal celebrations, fashion shows, and community programs. Coordinate logistics, vendor management, budgets, and staffing for all activations. Partner with tenants to create co-marketing opportunities that drive foot traffic and sales.

Digital Marketing & Social Media Manage the mall's digital presence across website, social media platforms, email marketing, and mobile apps. Create engaging content that showcases tenants, promotions, and events. Monitor online reputation and respond to customer feedback. Optimize digital advertising campaigns and analyze performance data.

Tenant Relations & Support Serve as primary marketing liaison for retail tenants. Provide marketing support, promotional materials, and performance insights. Organize tenant meetings to communicate marketing plans and gather feedback. Develop cooperative advertising programs that benefit both individual tenants and the property.

Advertising & Public Relations Manage relationships with media partners, advertising agencies, and PR firms. Coordinate print, digital, radio, and outdoor advertising campaigns. Generate press releases and secure media coverage for major events and announcements. Maintain brand consistency across all communications.

Budget Management Develop and manage marketing budget, ensuring cost-effective allocation of resources. Track expenses, process invoices, and provide regular budget reports. Negotiate vendor contracts and identify cost-saving opportunities.

Required Qualifications

Education & Experience Bachelor's degree in Marketing, Communications, Business Administration, or related field. 3-5 years of marketing experience, preferably in retail, hospitality, or commercial real estate. Demonstrated success managing multi-channel marketing campaigns.

Skills & Competencies Strong project management abilities with attention to detail. Excellent written and verbal communication skills. Proficiency in digital marketing tools, social media platforms, and analytics software. Experience with design software (Adobe Creative Suite) and email marketing platforms. Budget management and vendor negotiation experience. Ability to work flexible hours including evenings and weekends for events.

Personal Attributes Creative thinker with strong problem-solving skills. Self-motivated with ability to work independently and as part of a team. Customer-focused with excellent interpersonal skills. Adaptable and able to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

Experience with shopping center marketing or property management. Knowledge of local market dynamics and community organizations. Google Analytics certification or similar digital marketing credentials. Experience with customer loyalty programs and CRM systems.

This description reflects typical responsibilities for this role in the retail real estate industry. Specific requirements may vary by property and market.

Location:

Scheduled Weekly Hours:

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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