Sobre esta vaga de Marketing Manager na Aipconnect
You’ll translate business priorities into campaigns, content, digital experiences, and marketing systems that support growth. Working closely with Sales, Operations, Client Success, and Leadership, you’ll lead a small marketing team while managing multiple priorities across a portfolio of brands.
This role is ideal for someone who enjoys both strategy and execution: someone who can see the big picture, make decisions, and then roll up their sleeves to get the work done.
What You'll Do:
Build the Marketing Function
- Build the programs, processes, tools, and materials needed to create a scalable marketing function.
- Establish clear priorities, plans, KPIs, and ownership across marketing initiatives.
- Bring structure and momentum to a growing marketing function while continuously improving how the team operates.
- Own content across the website, blog, case studies, email, social, and other relevant channels.
- Develop and execute integrated campaigns from strategy through measurement and optimization.
- Translate complex ideas into clear, compelling, on-brand content that supports awareness, demand generation, and sales.
- Manage marketing across multiple brands, understanding when brands require distinct positioning versus a more unified approach.
- Own multiple websites as key marketing and lead-generation assets, ensuring content, messaging, user experience, and conversion opportunities are continuously improved.
- Support SEO, conversion optimization, analytics, and other digital marketing initiatives.
- Use AI, automation, and emerging tools to improve marketing efficiency, output, and scalability.
- Identify opportunities to streamline workflows and build smarter, more automated ways of working.
- Develop practical sales enablement materials including decks, one-pagers, case studies, and other supporting content.
- Partner closely with Sales and Client Success to align marketing with customer needs and opportunities.
- Manage marketing technology, CRM, reporting, and performance metrics to demonstrate marketing’s impact on growth.
- Lead and prioritize marketing contributors, creating clarity, accountability, and focus.
- Use customer insights, market feedback, and performance data to test, learn, and continuously improve marketing programs and processes.
Content & Campaigns
Brand & Digital
AI, Automation & Innovation
Sales Enablement & Marketing Operations
Team Leadership & Continuous Improvement