Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Lead Digital/Technical Product Management – Digital Commerce

We are seeking a transformative digital and technical product management professional for digital commerce, who combines strategic vision with relentless execution. This individual has a track record of redefining customer experiences, challenging conventional approaches, and building the cross-functional alignment necessary to turn innovation into measurable growth.

This role sits at the intersection of customer needs, product strategy, technology, data, and innovation, creating digital experiences that accelerate acquisition, deepen engagement, and advance business outcomes. More than a product specialist, this individual is a growth strategist who understands how to orchestrate product management, design, engineering, analytics, experimentation, and emerging technologies into a scalable digital growth engine.

The ideal candidate combines vision with execution. They are equally adept at shaping long-term strategy, influencing senior executives, partnering deeply with engineering and design teams, and delivering measurable improvements in digital sales and conversion performance. They bring a passion for innovation, a bias for action, and a proven ability to drive complex digital transformation initiatives.

Property & Casualty (P&C) Digital Sales Function Summary

The future of digital acquisition is being reimagined, and we're looking for the individual who wants to help define it.

At USAA, you'll have the opportunity to transform how millions of current and prospective members discover, engage with, and join one of the nation's most trusted brands. As Lead, Digital Product Management, you will own the digital products and experiences that sit at the convergence of brand, marketing, and acquisition, crafting seamless, data-driven journeys that turn interest into membership while advancing our mission of serving military members and their families.

This role is about more than optimizing today's customer journey. It's about envisioning and building the next generation of P&C digital experiences. You'll help shape how AI-powered discovery, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), intelligent agents, conversational interfaces, and AI-enabled quote and bind experiences redefine digital commerce and acquisition. Working across Marketing, Technology, Analytics, Design, and Distribution, you'll create experiences that are intuitive, personalized, and trusted while delivering measurable business impact at scale.

If you're energized by solving complex customer and business problems, unlocking growth through innovation, and building products that influence millions of customer interactions, you'll find a unique opportunity to create meaningful impact while contributing to the next wave of digital transformation.

What you'll do:

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
• Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer 'needs' and 'wants' as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.
• Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
• Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
• Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.
• Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.
• Sets the standard for preparing compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership, and facilitates Digital or Technology product definition, concept and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.
• Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
• Actively manages ambiguity, influences others to bring in 'big picture' thinking and drives clarity, solutions, and execution plan among team and stakeholders.
• Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.
• Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.

• 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
• Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.
• Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

What sets you apart:

• Experience in digital commerce or digital product management within insurance, financial services, retail, travel, telecommunications, healthcare, or other large-scale consumer digital businesses is highly preferred.
• Proven experience contributing to digital commerce, digital acquisition, or customer conversion initiatives for consumer-facing digital experiences.
• Demonstrated success in improving digital conversion, revenue, customer acquisition, or engagement through product and experience optimization.
• Deep understanding of digital sales funnels, customer journey optimization, and conversion rate optimization (CRO).
• Demonstrated ability to translate customer needs, analytics, and business priorities into scalable product capabilities.
• Significant experience partnering with UX, UI, content strategy, and research teams.
• Experience contributing to customer journey mapping and service design initiatives across digital and assisted channels.
• Strong understanding of modern web platforms, digital architecture, APIs, and customer-facing technologies.
• Experience defining product KPIs and using data to inform investments and measure success.
• Interest and experience in AI-enabled customer experiences, conversational interfaces, personalization, recommendation engines, and emerging agentic AI capabilities.
• Excellent communication and storytelling skills, with the ability to articulate ideas clearly to various stakeholders.
• Strong strategic thinking, balanced with a focus on execution and delivering measurable business outcomes.
• Exceptional ability to collaborate with and influence Marketing, Product, Technology, Design, Analytics, and Operations without direct authority.
• US military experience gained through military service or gained as a military spouse / domestic partner

Compensation range: The salary range for this position is: $143,320 - $273,930.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.