ABOUT:

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. We don’t just embrace innovation, we engineer it, transforming information into action, and ideas into breakthroughs. 

This is where rebel thinking, smart technology and data-driven creativity shape the future.

THE GAIN COLLECTIVE:

The GAIN Collective is our global network of exceptional freelance specialists, brilliant people we know, trust and can bring into our teams when the right challenge arises.

From strategists and creatives to media specialists, analysts, researchers, technologists, engineers and delivery experts, we're building a diverse community of talent we can swarm around briefs.

We want to get to know great people before we need them, so when the right opportunity comes along, we can bring the right freelance expertise together at the right time.

If you're a freelance specialist and would be interested in building a relationship with GAIN, collaborate with brilliant teams and work across a diverse portfolio of clients, we'd love to get to know you.

THE TYPE OF FREELANCERS WE'RE LOOKING FOR:

This role is for an experienced Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

You’ll also take a lead role in exploring and implementing AI tools within the creative strategy workflow—testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

As part of your responsibilities, you’ll also contribute to shaping the evolving role of creative strategy within our performance team, helping us define standards, processes, and ways of working across accounts.

RESPONSIBILITIES:

Creative Strategy & Insight

• Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
• Conduct brand and industry research to fuel creative ideation and ensure relevance.
• Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.
  

Project & Stakeholder Management

• Manage the delivery of creative projects from concept to execution—ensuring assets are on-brief, on-brand, and on-time.
• Coordinate across designers, editors, and content creators to keep workflows smooth and aligned.
• Act as a key point of contact for clients—gathering input, managing feedback, and ensuring expectations are met throughout the process.
  

Creative Quality & Optimization

• Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.
• Provide actionable feedback and guidelines to creative teams to continuously improve output.
• Monitor post-launch performance and recommend iterative improvements where needed.

Requirements

HOW TO JOIN THE COLLECTIVE: 

If you’d like to become part of the GAIN Collective, we’d love to get to know you.

Apply below, share your CV and/or portfolio, along with your availability and day rate and tell us a little about your expertise and the kind of work you do best.

We’ll review your details and, where there’s a potential fit, arrange a conversation to learn more about you to explore how we might work together, whether that be now or in the future.

Benefits

HOW YOU’LL WORK:

Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.

Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition in to action. We move fast, learn fast and push through obstacles together. Progress beats perfection, and momentum creates impact. 

Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives and experiences, we solve harder problems faster and deliver results no single expert could achieve.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.