About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The role

As Love, Bonito further strengthens its leading position in our growing market and establishes its online presence globally, we are looking for a creative retail Visual Merchandiser to drive branding across all Love, Bonito retail stores, increase sales, and to provide an excellent in-store experience. The goal is to use visual merchandising to convert window shoppers into prospects, drive sales objectives and maximize profitability.

You should have / be

• Able to visualize big picture results, but treat details with exceptional care
• An up-to-date awareness of global fashion, retail and market trends
• An ability to thrive in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under critical pressure
• Excellent managerial and organizational skills with the ability to prioritize multiple ongoing projects
• A self-starter with a proactive and hands-on attitude with enthusiasm to work and achieve as part of a team. Get it done right, and fast!
• A strong and confident communicator with the ability to influence internal stakeholders and materialize concepts into fruition
• Proficiency in MS Office

Main responsibilities

VM Fundamentals

• Communicate VM directions and guidelines to all PH store teams, ensuring stores can implement VM to meet global standards.
• Be the main point of contact for all PH store VM teams, ensuring they uphold high VM standards. Provide support for their inquiries and escalate issues or requests to Global HQ VM, Retail / Area Manager, and relevant teams for solutions and improvements. This includes areas such as layout planning, mannequin styling and adjustments, product displays, in-store graphics, and more.
• Track and follow up on feedback and action points identified during weekly store visits, ensuring timely resolution and execution
• Assess store conditions and provide VM support to help maximize sales.
• Coordinate and support VM training sessions in collaboration with the Retail Training team to ensure consistent understanding and alignment of VM guidelines across all stores.
• Support store opening set up for PH new store opening or by request. 
• Organize regular VM meetings with all store VM teams to align on action plans and key weekly messages.
• Manage the country’s VM budget and VM equipment by gathering store requests and feedback, then forwarding them to Global HQ VM for further support and action.

Commercial Focus

• Understand the customer profile of each store in PH and provide recommendations to the team on store layout, mannequin styling, and product displays tailored to their customer base.
• Stay updated on product focus, including depth, bestsellers, and slow-moving items, and propose appropriate actions or suggestions to stores.
• Have a clear understanding of the brand’s DNA and effectively adapt it to fit the unique customer profiles of each store.
• Ensure all stores receive consistent VM support to help drive store performance.

Job Scope

HQ

• Develop, plan, and implement the overall visual merchandising strategy for Love, Bonito Philippines Retail.
• Identify and train VM teams across stores, and co-manage the appraisal process for all VMs.
• Identify, track, and produce KPI reports
• Oversee and manage the visual merchandising budget across all retail stores.
• Manage all physical and digital in-store collateral. Liaise with HQ stakeholders including Visual Merchandising, Marketing, Creative, Commercial and Design team for promotional or ad hoc events
• Source for displays and props to promote new product launches and/or seasonal themes
• Stay up-to-date on competitor visual merchandising strategies and incorporate relevant insights to enhance Love, Bonito’s VM execution.

Stores

• Oversee all stores’ merchandise zones, floor layouts, displays. Analyse sales and merchandising reports and collaborate with Stores in Charge to optimize visual and merchandising mix. 
• Execute the design from Global HQ Creative team in-market for window mannequin displays to storytell Love, Bonito’s product launches
• Monitor and understand customer profiles and build a bottom-up approach for item visual presentation according to each store’s customer demographic
• Initiate constant improvements and refinements throughout the store by testing different visuals and comparing results to achieve best-in-class practices
• Conduct regular store visits to ensure that every display touchpoint is well-maintained

• Act in alignment to the organization’s culture, products, image and target market

KPIs

• Overall Retail NSBR (Net Sales Before Returns)
• Conversion Rate / Purchase Ratio
• Average Order Value and Quantity
• Traffic
• Store layout and inventory health
• Store Audit Score
• Net Promoter Score (NPS - customer satisfaction rating)

Requirements

• Diploma/Degree in related studies
• Minimum 2+ years of experience in a similar capacity
• 40 hour work week, based in store, and remote work or hot desk at HQ

Work Schedule

• 5 days a week (usually 4 weekdays, 1 weekend) from 10am - 7pm

• VMers know that their shifts are tied to business needs, and should be altered accordingly to fulfill store needs such as:

• Training before/after store hours
• Layout changes for business launch, optimizations, renovations, new stores, or tactical moments in a year

Benefits

1. Flexible Work Arrangement

• Hybrid and flexible work arrangement

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development
• Dedicated leadership training for those of managerial responsibilities

4. #TeamLB perks

• Generous staff discount off LB products